Regional Marketing Director

1 week ago

Dubai, Dubai, United Arab Emirates CFI Financial Group Full time

Job Title: Regional Marketing Manager - South East

About Us:

CFI Financial Group is a leading financial services provider with over 25 years of experience and a global presence. Our company has a strong reputation for excellence and innovation in the online trading industry.

Job Summary:

We are seeking a highly skilled Regional Marketing Manager to lead our marketing efforts in the South East and South Asia regions. The successful candidate will be responsible for developing and implementing marketing strategies that align with our global goals and objectives.

Key Responsibilities:

  1. Regional Marketing Oversight: Lead and align regional marketing activities with the company's global strategy and guide local strategies to meet company objectives.
  2. Strategy Implementation: Collaborate with central and local teams to harmonize local and regional marketing initiatives and localize global campaigns for local relevance.
  3. Project Management: Prioritize and develop a wide range of marketing initiatives for each local market, ensuring a consistent pace of delivery.
  4. Market Analysis and Feedback: Analyze regional market trends and competitors and provide regional and central marketing management with actionable insights based on local dynamics.
  5. Quality Leads Flow Management & Sales Support: Align marketing strategies with sales goals. Ensure quality lead flow is consistent and growing as per our targets collaborating with the digital team and group management.
  6. Compliance Management: Adhere to local regulations in marketing practices and stay informed about regulatory changes affecting marketing.
  7. Strategy Adaptation: Advise and agree how to modify global strategies if needed to suit local contexts, considering cultural and legal factors, and innovate to overcome unique local challenges.
  8. Performance Reporting: Regularly update HQ on regional market performance and opportunities and evaluate the impact of local marketing campaigns.
  9. Media and PR: Manage media buying and public relations to strengthen brand presence.
  10. Influencer Collaboration: Partner with local influencers to extend brand reach.
  11. Budget Management: Efficiently allocate and manage the local marketing budget.
  12. Events and Sponsorships: Oversee and manage regional events and sponsorships to enhance brand engagement and maximize output.
  13. Partner Relations: Maintain relationships with local partners and vendors.
  14. Localization and Local Content: Ensure marketing materials are tailored to the local audience and lead the production of other local content such as TVCs, radio ads, billboards, etc.
  15. Reputation Management: Raise and manage any issues that may affect our reputation.

Requirements:

  1. A deep understanding of the region's markets and culture.
  2. Excellent project management skills, with the ability to bring together a wide range of stakeholders.
  3. Drive results while encouraging team creativity.
  4. Uphold brand standards and values.
  5. Engage proactively with local and global teams.

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