Regional Marketing Lead

4 weeks ago


Dubai, Dubai, United Arab Emirates InterSystems Full time
Role Overview

The Marketing Operations Manager will play a pivotal role in driving marketing initiatives that align with the strategic objectives of the organization. This position involves collaboration with various stakeholders to ensure the successful execution of marketing strategies.

Key Responsibilities
  • Strategic Collaboration: Partner with the Regional Marketing Director and corporate marketing teams to develop and implement marketing strategies that resonate with regional business goals.
  • Team Leadership: Oversee the local marketing team, managing budgets and external agencies to deliver high-quality marketing services that support revenue targets and enhance customer satisfaction.
Teamwork and Collaboration
  • Cross-Departmental Engagement: Work in tandem with local and international teams to achieve marketing objectives while adhering to budgetary constraints and corporate policies.
  • Interdepartmental Coordination: Collaborate closely with all departments to enhance market awareness, engagement, and product adoption.
  • Travel Requirements: This role necessitates both local and international travel.
Campaign Management and Marketing Services
  • Lead Generation: Generate marketing qualified leads to meet established objectives and key results.
  • Marketing Support: Provide essential marketing services and resources to assist target audiences in their communication and engagement efforts.
  • Website Management: Regularly update the regional website with relevant content and promotional materials to drive traffic effectively.
  • Digital Marketing Integration: Utilize digital marketing strategies to align the buyer's journey with sales processes, including SEO, Google Ads, and social media marketing.
  • Collateral Management: Oversee the localization of corporate materials and the creation of pertinent local content.
  • Event Management: Coordinate local events and participation in industry activities, ensuring effective budget management and performance reporting.
  • Market Insights: Continuously gather market intelligence to inform management and marketing teams about opportunities for enhancing customer satisfaction and business success.


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