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Business Director

2 months ago

Dubai, Dubai, United Arab Emirates Performics Full time
About the Role

We are seeking a highly experienced Business Director to lead our Social Advertising capability across paid, generative, voice, and beyond. As a key member of our team, you will be responsible for delivering and supporting our regional objectives, including solutions, commercials, product, talent, operational excellence, community, and thought leadership.

Key Responsibilities
  • Commercialization and Revenue Growth:
    • Identify, develop, and commercialize new regional Social Advertising offerings to drive revenue growth.
    • Improve existing offerings, explore untapped opportunities, and leverage data-driven insights to maximize revenue and performance.
  • Market and Internal Collaboration:
    • Work closely with our agencies, markets, and client leads to understand their unique challenges and opportunities.
    • Customize our Social Advertising solutions to ensure their successful implementation.
    • Collaborate with the partnerships team to prioritize initiatives that benefit the wider organization.
  • Solutions:
    • Partner with our regional head of product and operations, as well as our global performance product leads, to shape our capabilities into client-centric solutions.
    • Integrate and package our Social Advertising capability to deliver best-in-class social ads services.
    • Represent our Social Advertising capability in key regional pitches and across key clients.
    • Help scale our social advertising products internationally.
  • Product:
    • Inform our product teams with the required tools and products to deliver best-in-class social ads services.
    • Assess and consult on suitable tech platforms and partnerships to elevate our product offering.
  • Operational Excellence:
    • Define what good looks like by partnering with our regional head of product and operations on the representation of social advertising in campaign processes.
    • Deliver the required quality and excellence in our social advertising services.
  • Talent:
    • Lead the translation of the social advertising capability to our wider Performance Talent organization.
    • Develop required capabilities, training, and certification of social ads roles by level.
    • Support talent recruitment and retention of talent.
  • Community and Thought Leadership:
    • Represent our paid social capability and facilitate information and resource sharing within our regional teams and in the Global Performance Media Community.
    • Develop and share thought leadership pieces, case studies, and interesting articles to enhance our social advertising story.
Key Performance Indicators (KPIs)
  • Regional scale and adoption of our selected paid social solutions.
  • Deliver on commercial targets in collaboration with agency client and performance leads.
  • Improve conversion in new business pitches and ensure great feedback on our paid social story.
  • Improve our social advertising story on key accounts while working with client leads.
Requirements
  • Minimum 10 years of experience in the digital media industry, with a focus on social advertising.
  • Previous experience in a leadership role is required, with demonstrated success in managing cross-functional teams and initiatives in a matrixed organization.
  • Proven track record in driving revenue growth through the development and commercialization of new offerings.
  • Strong business sense and industry knowledge.
  • Exceptional communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively across various levels of the organization.
  • Large-scale experience: Experience working in or managing large-scale initiatives, with an understanding of cultural nuances and market-specific challenges.
  • Updated required tech partner certifications in Social and Analytics.
  • Excellent collaborator; likes and is successful in working in a matrixed organization and together with leadership.
  • Excellent communicator; is able and confident to represent our search capability to internal and external stakeholders.
Preferred Qualifications
  • An advanced degree such as a master's degree or MBA.
  • Proven track record on thought leadership; participated in panels, published articles, etc.