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Strategic Media Director
2 weeks ago
Mindshare is a leading media services company that drives Good Growth for its clients in the age of transformation. Our solutions are both Good for consumers and drive Growth for our clients.
The Media Director is responsible for developing, implementing, and managing media strategies and campaigns that effectively reach target audiences and achieve marketing objectives. This role involves analyzing market data, selecting appropriate media channels, negotiating with media vendors, and monitoring campaign performance to ensure optimal results.
Key Responsibilities:- BUILD STRATEGIC PARTNERSHIPS WITH CLIENTS BY POSITIONS MINDSHARE AS A BUSINESS PARTNER.
- Develop deep understanding of clients' business and industry sector.
- Stay up-to-date with rapidly changing industry landscape and advise clients and colleagues on key market developments.
- Solicit feedback from clients to maintain high levels of satisfaction.
- Navigate conversations with clients to ensure initiatives/briefs align with business goals.
- Act as client visionary by bringing valuable perspective to the client based on deep understanding of their business.
- Develop overall strategic approach on accounts to meet clients' business objectives.
- Oversee implementation of annual planning in conjunction with client team.
- Drive innovation and unity among team members to achieve common objectives.
- Pursue additional services like Content, Social, Data Partnerships, and Performance Marketing.
- Foster innovative thinking and ideas with emphasis on content, digital, and technology innovation.
- Ensure team produces quality work that exceeds clients' briefs and expectations.
- Monitor market trends and competitive landscape through cross-media analysis.
- Play key role in assisting new business activities and applying original thinking to identify new media opportunities.
- Recruit, develop, motivate, direct, monitor, evaluate, mentor, and support reporting staff.