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Strategic Marketing Director

1 week ago

Dubai, Dubai, United Arab Emirates People Partners Full time

We are seeking a Strategic Marketing Director to develop and execute a comprehensive marketing strategy that drives business growth and enhances engagement among our premium dealer segment.

The ideal candidate will have a proven track record in customer engagement and acquisition strategies, with expertise in omnichannel marketing, CRM, and data-driven decision making.

Key responsibilities include:

  • Developing and implementing a B2B marketing strategy to boost engagement and expand market share through targeted acquisition initiatives.
  • Identifying and optimizing key marketing channels, including email, paid media, content marketing, and account-based marketing (ABM).
  • Designing and executing strategic initiatives to enhance dealer engagement, including the development of compelling communication assets.
  • Analyzing the current market landscape and competitive positioning to inform marketing decisions.
  • Developing a market expansion plan focused on premium dealer acquisition, including the definition of effective marketing & sales channels.

Requirements:

  • Strong B2B marketing experience with a focus on customer engagement & acquisition.
  • Expertise in omnichannel marketing, CRM, and data-driven strategy.
  • Ability to develop and execute scalable growth initiatives.