Media Strategy Director

4 days ago


Dubai, Dubai, United Arab Emirates Rihlat Travel News Full time

Rihlat Travel News is seeking a highly skilled Media Strategy Director to lead the development and execution of comprehensive media campaigns tailored to the tourism industry. The successful candidate will be responsible for overseeing strategic planning, managing stakeholder interactions, and coordinating with external agencies.

About the Role:

  • Develop and execute innovative media strategies that leverage traditional and digital platforms to maximize market penetration and engagement.
  • Manage annual media services management plans, incorporating strategic insights and budget considerations to support various media facets.
  • Facilitate meetings and interviews with internal stakeholders and business owners to identify marketing challenges and opportunities within the tourism sector.
  • Select and manage relationships with third-party providers and agencies to deliver on media strategy requirements.
  • Analyze campaign performance reports, identify discrepancies, and provide actionable insights to enhance future campaigns.

Requirements:

  • Bachelor's degree in Marketing, Media Studies, Communications, Business Administration, or a related field. A Master's degree or MBA is highly preferred.
  • Professional certifications such as the Project Management Professional (PMP), Certified Marketing Management Professional (CMMP), Digital Marketing Certificate; are advantageous.
  • Minimum of 11 years of experience in media strategy and planning, preferably within the tourism or a closely related industry.


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