Strategic PR Director

3 days ago


Dubai, Dubai, United Arab Emirates MCG Talent Full time
Role Description

We are seeking a highly skilled Strategic PR Director to lead our Public Relations Practice.

About the Role
  • This is a senior leadership position that requires strong strategic thinking, exceptional communication skills, and a proven track record of delivering successful PR campaigns.
  • The successful candidate will be responsible for developing and implementing comprehensive PR strategies aligned with organizational objectives, leveraging insights into market trends.
  • You will serve as the primary point of contact for PR clients, fostering strong relationships and providing strategic counsel to meet their communication goals.
Key Responsibilities
  1. Develop and implement comprehensive PR strategies aligned with organizational objectives, leveraging insights into market trends.
  2. Serve as the primary point of contact for PR clients, fostering strong relationships and providing strategic counsel to meet their communication goals.
  3. Lead and mentor a team of PR professionals, fostering a collaborative and innovative work environment while ensuring high-quality deliverables.
  4. Cultivate and maintain relationships with key media contacts, securing impactful coverage across print, digital, and broadcast channels.
  5. Oversee the creation of compelling press releases, articles, and other communication materials that effectively convey clients' messages and narratives.
  6. Drive the planning of PR events, from press conferences to product launches, ensuring seamless coordination and maximum media exposure.
  7. Develop proactive strategies and protocols to effectively manage crisis situations, safeguarding the reputation and integrity of clients and the agency.
  8. Monitor and analyze PR performance metrics, providing regular reports and insights to clients and internal stakeholders to inform strategic decision-making.
Requirements
  • Bachelor's degree in Communications, Public Relations, Marketing, or related field; Master's degree preferred.
  • Minimum of 8 years of experience in PR, with at least 3 years in a leadership or managerial role.
  • Proven track record of executing successful PR campaigns in Dubai, preferably within the marketing or advertising industry.
  • Strong leadership and team management skills, with the ability to inspire and motivate team members to achieve excellence.
  • Excellent communication skills, both written and verbal, with a keen attention to detail.
  • Strategic thinker with the ability to translate insights into actionable plans and measurable results.
  • Demonstrated ability to build and maintain relationships with clients, media contacts, and other stakeholders.
  • Proficiency in MS Office suite and PR software/tools.
  • Knowledge of Arabic language is advantageous but not essential.

MCG Talent offers a dynamic and rewarding work environment, where you can grow your career and make a meaningful impact. If you are a motivated and experienced professional looking for a new challenge, please submit your application.


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