Regional Marketing Lead

1 week ago


Dubai, Dubai, United Arab Emirates Air Charter Service Full time
Job Description

We are seeking a highly skilled Marketing Manager to join our team at Air Charter Service. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and revenue in the Middle East, Africa, and Indian Subcontinent (MEAI) region.

Key Responsibilities:
  • Email Marketing: Manage the creation, send, and analysis of email campaigns to promote our services and engage with customers.
  • Direct Marketing: Oversee the production of print and promotional materials, ensuring our offices have adequate stock of marketing collateral.
  • Content Management: Develop and implement content strategies to adapt global content for the MEAI region, while working with our SEO agency and global marketing function.
  • Digital Marketing: Coordinate web advertising, including Google AdWords, display ads, remarketing, and analytics, with our London marketing team.
  • Public Relations: Liaise with various publications, pitch stories to journalists, and monitor coverage to maintain a positive brand image.
  • Exhibitions and Events: Research relevant events in the MEAI region and assist the Head of Events to organize.
  • Marketing Operations: Manage the day-to-day marketing activities of our MEAI offices, including Dubai, Johannesburg, and Mumbai.
  • Campaign Development: Formulate and deliver local integrated marketing campaigns for our MEAI offices.
  • Campaign Localization: Localize global marketing campaigns for the MEAI region.
  • Reporting and Budgeting: Report local marketing activity to our London head office and budget for local marketing spend.
  • Copywriting: Develop compelling copy for direct, email, and online campaigns.
  • Project Management: Manage temporary staff on data cleansing projects.
Requirements:
  • Minimum of 4 years' experience in a Marketing role.
  • Previous marketing experience in the Middle East.
  • Proficiency in building, testing, and scheduling emails using an email marketing platform.
  • Excellent planning and organizational skills, with the ability to prioritize and multitask various tasks and projects.
  • Excellent accuracy and attention to detail.
  • Positive, energetic, and creative approach to marketing.
  • Ability to proficiently write and converse in English.
  • Arabic speaker, with the ability to translate from English to Arabic and vice versa.
  • Great communication skills and the ability to work within a team.
  • Experience in using data lists and segmentation.
  • Key understanding of the local culture and region is essential.
  • Valid passport with the ability to gain visas to travel within the Middle East, Africa, India, and Europe.
  • Previous marketing experience in all three regions: Middle East, Africa, and Indian Subcontinent.
  • Experience working within an international B2B organization, demonstrating cross-cultural understanding and knowledge.
  • Experience in using Mapp, an email marketing platform.
  • Experience working alongside sales teams.


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