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User Acquisition Director

1 week ago

Dubai, Dubai, United Arab Emirates Raseed Invest Full time

Raseed Invest is a fintech company that aims to revolutionize the way people invest. As a User Acquisition Lead, you will be responsible for developing and implementing data-driven acquisition strategies to drive high-quality user acquisition.

About the Role

This role requires a deep understanding of performance marketing, user acquisition, and growth marketing strategies. You will work closely with the product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements.

Key Responsibilities
  • Co-Lead and execute performance marketing campaigns across different channels.
  • Develop and implement data-driven acquisition strategies, ensuring optimal allocation of budget and resources.
  • Enhance attribution modeling and tracking, ensuring accurate measurement of multi-channel impact and conversion efficiency.
  • Analyze campaign performance and insights, leveraging analytics tools to identify trends, opportunities, and areas for improvement.

Skill Requirements

  • 5+ years of experience in performance marketing, user acquisition, or growth roles.
  • Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies.
  • Strong understanding of attribution models, incrementality testing, and marketing analytics.
  • Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth.