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User Acquisition Specialist

1 week ago

Dubai, Dubai, United Arab Emirates Seedinvest Full time

About Seedinvest

Raseed simplifies investing by removing barriers and making it easy for users to trade and invest.

We're looking for a talented User Acquisition Lead to join our team and contribute to our mission.

About the Opportunity

This role involves leading performance marketing efforts across various channels, with a focus on optimizing acquisition strategies and scaling our customer base efficiently.

Responsibilities:

  1. Co-lead and execute performance marketing campaigns across multiple channels.
  2. Develop and implement data-driven acquisition strategies, ensuring optimal budget allocation and resource utilization.
  3. Optimize campaign performance to drive high-quality user acquisition while maintaining strong unit economics.
  4. Collaborate with product, data, creative, and compliance teams to refine messaging, targeting, and customer journey improvements.
  5. Enhance attribution modeling and tracking to ensure accurate measurement of multi-channel impact and conversion efficiency.
  6. Analyze campaign performance and insights, leveraging analytics tools to identify trends, opportunities, and areas for improvement.
  7. Drive experimentation and A/B testing to refine strategies, improving conversion rates and ROAS.
  8. Stay ahead of industry trends and changes, ensuring Raseed remains at the forefront of performance marketing innovations.

Requirements:

  1. 5+ years of experience in performance marketing, user acquisition, or growth roles.
  2. Expertise in mobile-first marketing, including app analytics, user acquisition for mobile apps, and mobile growth strategies.
  3. Strong understanding of attribution models, incrementality testing, and marketing analytics.
  4. Proven ability to optimize CAC, LTV, and ROAS while driving sustainable growth.
  5. Proficiency with marketing analytics tools (Google Analytics, Looker, etc.).
  6. Strong analytical skills, comfortable making data-driven decisions.
  7. A proactive and entrepreneurial mindset, with a passion for testing and learning.