Trade Marketing Leader
1 week ago
About the Role
We are seeking a highly skilled Trade Marketing Manager to lead our team in developing and executing effective trade marketing strategies.
- As a key member of our marketing team, you will be responsible for overseeing the day-to-day operations of Trade Marketing, ensuring compliance with established policies, processes, and procedures.
- You will negotiate and sign LTA agreements with customers, present previous year's results and current year sales plan, and gain customer commitment.
- Your role will involve carrying out quarterly business reviews with customers, presenting previous quarterly sales results, seeking scanning data from customers, and updating the current plan to ensure customers are on track to achieve the yearly sales targets.
- Another key aspect of this role is planning monthly promotional activities such as premium items, scratch & win, and discounts, negotiating and signing promotional agreements with customers, and ensuring promotions are held on a timely basis.
- You will implement marketing activities in each channel by discussing with the brand team volume, visibility, timing, and price, and any other support needed, splitting volumes by customer and by regions, and gaining customer agreements and orders to ensure marketing objectives are met.
- Your role will also involve carrying out regular visits to customers/stores in different regions to ensure smooth operation of promotional activities and product visibility, including solving problems of staff and supermarkets within the supermarket to ensure product visibility is met.
- Finally, you will train, coach, and appraise the team to ensure they are motivated and capable of performing their roles.
To succeed in this role, you will need:
- Proven experience in trade marketing and operations management.
- Strong negotiation and agreement skills.
- Ability to analyze data and make informed decisions.
- Excellent communication and interpersonal skills.
- Candidates must have a bachelor's degree in a relevant field and at least 5 years of experience in a similar role.
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