Director of Performance and Marketing

1 week ago


Dubai, Dubai, United Arab Emirates Tiger Recruitment Ltd Full time

About the Role

Tiger Recruitment Ltd is seeking an experienced and strategic Director of Performance and Marketing to lead our marketing efforts with a strong focus on digital performance, brand development, and lead generation.

Key Responsibilities

  1. Strategic Leadership:
    • Develop and execute a comprehensive marketing strategy that aligns with the company's business objectives, with a focus on both brand building and lead generation.
    • Lead and mentor a team of marketing professionals, fostering a culture of creativity, collaboration, and data-driven decision-making.
  2. Brand Development:
    • Oversee brand strategy, ensuring consistent messaging and positioning across all marketing channels.
    • Manage and enhance the company's brand presence in the market, driving brand awareness and loyalty.
  3. Digital Performance Marketing:
    • Lead the digital marketing efforts, including SEO, SEM, paid social, display advertising, and other digital channels to drive lead generation and conversion.
    • Utilize data analytics to measure and optimize the performance of marketing campaigns, ensuring a high ROI on all digital marketing initiatives.
  4. Lead Generation:
    • Design and implement effective lead generation strategies to attract and convert high-quality leads, leveraging the latest digital marketing techniques.
    • Collaborate with sales teams to ensure alignment between marketing efforts and sales goals, ensuring a seamless customer journey from lead to conversion.
  5. Market Analysis & Insights:
    • Conduct market research and competitor analysis to identify opportunities for growth and differentiation in the real estate market.
    • Utilize insights to inform and refine marketing strategies, ensuring relevance and effectiveness in a competitive market.
  6. Client Relations & Stakeholder Management:
    • Build and maintain strong relationships with key stakeholders, including clients, partners, and vendors.
    • Serve as a strategic advisor to the leadership team on all matters related to marketing and brand strategy.

Qualifications:

  • Experience: 15-20 years of experience in marketing, with a significant focus on digital performance marketing and brand management.
  • Real Estate Experience: Proven experience in real estate marketing or managing real estate clients is essential.
  • Digital Expertise: Deep understanding of digital marketing channels, including SEO, SEM, paid social, and lead generation strategies.
  • Leadership: Strong leadership skills with a track record of managing and mentoring marketing teams.
  • Strategic Thinking: Ability to develop and implement comprehensive marketing strategies that drive business growth.
  • Longevity: Demonstrated stability and longevity in previous roles, with a commitment to long-term success.

Benefits:

  • Competitive salary and performance-based bonuses
  • Relocation assistance for the right candidate
  • Comprehensive health and wellness benefits
  • Opportunities for professional growth and development

Tiger Recruitment Ltd is a B Corp Certified company, part of a global movement of businesses committed to improving social and environmental conditions around the world.



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