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Director of Global Marketing Strategy

2 months ago

Dubai, Dubai, United Arab Emirates Dubai Department of Economy and Tourism Full time
About the Role

We are seeking a highly experienced and innovative Director of Global Marketing Strategy to join our team at the Dubai Department of Economy and Tourism. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that showcases Dubai as a world-leading business and commerce centre.

Key Responsibilities
  • Develop a Global Marketing Strategy: Create a cohesive and integrated digital marketing plan that positions Dubai as a global gateway and a city of the future.
  • Lead a High-Performing Team: Manage and develop a team of digital marketing professionals to deliver innovative marketing campaigns and strategies.
  • Collaborate with Senior Management: Work closely with senior management and other departments to establish marketing innovation strategies and ensure efficient budget allocation.
  • Drive Business Growth: Conduct thorough research and performance analysis to enhance future campaign profitability and growth.
  • Stay Ahead of the Competition: Engage with digital agencies and software vendors to refine lead generation, bidding, and targeting strategies.
Requirements
  • 10+ Years of Digital Experience: Proven experience in digital marketing, with a strong understanding of SEM, CMS, CRM management, eCommerce, and MarTech innovation.
  • Degree in Digital Marketing or Business Studies: A degree in digital marketing or business studies, with certifications from IDM or CIM highly desirable.
  • Exceptional Management Skills: Expertise in managing email marketing, social media, PPC, display, and retargeting campaigns.
  • Strong Analytical Acumen: Strong ability to interpret complex data and drive business growth.