Creative Strategy Director

5 days ago

Dubai, United Arab Emirates Mastercard, Inc. Full time
Our Purpose

We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation and delivers better business results.

Title and Summary

Creative Strategy Director

Advisors Creative Desk, Creative Strategy Director

Overview

The Data & Services team is a key differentiator for Mastercard, providing cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. The Advisors Creative Desk sits within D&S and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions that connect our advertising partners, platforms, and our portfolio of brands.

The Creative Strategy Director will lead and inspire the creative team to deliver innovative and compelling visual concepts and marketing campaigns across all media channels, setting the creative vision and driving the process from concept to completion.

Are you a creative strategy & design enthusiast?
Can you manage competing priorities and deliver to high standard?

Role

Marketing Strategy & Creative Ideation
• Develop and execute a creative strategy that aligns with the company's brand and marketing goals.
• Lead brainstorming sessions and creative meetings to generate ideas that reflect the brand's personality and voice.
• Develop a clear value proposition that differentiates the company from competitors and resonates with target audiences.
• Responsible for leading the visual design direction for creative projects across platforms, ensuring consistency with Mastercard's and Client's brand identity and values.

Collaboration & Execution
• Overall responsibility on the overall production of creative materials and agreed deadlines.
• Collaborate closely with cross-functional teams including marketing strategy, designers, copywriters and project managers to deliver compelling designs that engage and resonate with the audience(s).
• Maintain quality, accuracy and consistency of content and design across all mediums to best industry practice standards and client branding guidelines by ensuring all output is checked and errors minimized.
• Presentation of brand creative concepts to clients.
• Produce creative guidelines to ensure consistency of brand and creative across all mediums.
• Stay up to date on the latest graphic design techniques.
• Learn about different cultures and preferences.

All about you

• Strong understanding of consumer behavior, market research, and competitive analysis.
• Excellent understanding of design principles, typography, layout, color theory, and composition.
• Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.
• Knowledge of print production processes, digital design best practices, and experience with motion graphics or video production is a plus.
• Collaborative mindset and effective communication skills.
• Language requirement: professional in English, Arabic, any other language a plus.

• Bachelor's degree in Marketing, Graphic Design, Digital Design, Visual Communication, or related field.
• Min. 7 years of experience in creative strategy, art direction, creative design, or advertising, with a strong portfolio showcasing your creative vision.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
  • Abide by Mastercard's security policies and practices;
  • Ensure the confidentiality and integrity of the information being accessed;
  • Report any suspected information security violation or breach, and
  • Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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