Creative Strategy Director
4 days ago
We are seeking a highly skilled and experienced Creative Strategy Director to join our team at Mastercard, Inc. This is a key leadership position that will play a critical role in shaping the creative vision and direction of our brand.
Key Responsibilities- Develop and execute a comprehensive creative strategy that aligns with the company's brand and marketing goals.
- Lead brainstorming sessions and creative meetings to generate innovative ideas that reflect the brand's personality and voice.
- Develop a clear value proposition that differentiates the company from competitors and resonates with target audiences.
- Oversee the visual design direction for creative projects across platforms, ensuring consistency with Mastercard's and Client's brand identity and values.
- Strong understanding of consumer behavior, market research, and competitive analysis.
- Excellent understanding of design principles, typography, layout, color theory, and composition.
- Strong conceptual thinking, problem-solving skills, and the ability to communicate ideas effectively.
- Knowledge of print production processes, digital design best practices, and experience with motion graphics or video production is a plus.
- Collaborative mindset and effective communication skills.
- Language requirement: professional in English, Arabic, any other language a plus.
- Bachelor's degree in Marketing, Graphic Design, Digital Design, Visual Communication, or related field.
- Min. 7 years of experience in creative strategy, art direction, creative design, or advertising, with a strong portfolio showcasing your creative vision.
All activities involving access to Mastercard assets, information, and networks come with an inherent risk to the organization. Therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
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