Strategy Director

2 weeks ago

Dubai, United Arab Emirates M&C Saatchi UAE Full time
Strategy Director

About The Position

Strategy Directors come in many flavours, we’re looking for an Arabic speaker who excels in developing integrated creative campaigns, with a deep understanding of the role of POSE (paid, owned, shared and earned) channels in customer journeys and campaign planning. This role is perfect for strategists based in the Middle East who are looking to level up from Senior Planner, or a Strategy Director who is looking to take on more responsibility and ownership. In return you will become a critical part of a small but ambitious strategy team who are looking to bring brutal simplicity of thought to the ad campaigns of local, regional and global brands right here from Dubai.

Location: Dubai, based in our agency 4 days a week and 1 from home. We are looking for an estabished Dubai based Strategist.

About The Role

We push our creative teams to make the best work of their career. As Strategy Director you'll be key in enabling this process.

Below is a snapshot of what you’ll do:

Research, Analysis & Insight:

  • Plans and execute research in order to provide the most relevant and compelling information upon which to formulate strategies
  • Experienced in various research methodologies that uncover not just the what’s, but the why’s behind consumer behaviour
  • As comfortable with qual as they are with quant, able to extract interesting observations from numbers and verbatim
  • Able to to analyse research and interpret the findings into useful and novel insights
  • An expert as transcreating research, insights and strategies between Arabic and English
  • Experience using some of the following tools is preferred: Social listening, GWI, GA, Google Keyword Planner, Similarweb, ChatGPT, Midjourney

Strategic Thinking:

  • Defines the best research and strategy approach to solve client problems and briefs
  • Brings new approaches to problem solving and strategy design to the agency
  • Designs integrated marketing communication plans
  • Owns comprehensive client strategy development (eg annual planning)
  • Able to make stories of their strategies and distill them down to their simplest form

Concepting:

  • Can support the Creative Director in better understanding audience motivations, behaviours and channel usage
  • Inspires the creative team in novel ways, by turning their creative briefs in compelling narratives

Leadership and Influence:

  • Conceptualises, creates and executes thought leadership content in a way that supports the agency vision
  • Contributes to agency knowledge by introducing new ideas/ approaches, preparing case studies and training initiatives for colleagues and clients
  • Leads interdisciplinary teams from creative, digital, PR and media to arrive at solutions best suited for our client and their audience
  • Able to lead the strategy on large scale pitches independently
  • Author of Effie’s papers and other awards submission which require a demonstration of strategy, insight or results
  • Is a persuasive communicator to clients and colleagues at all levels of the business

Team

  • Supports the Head of Strategy in looking after the wellbeing and success of a small team - involved in recruitment and structure of team.
  • Promotes our agency spirit and values of keeping things brutally simple in an overly-complex world
  • Upskills those around them, whilst finessing their own leadership skills

Commercials

  • Keeps and eye on profitability of projects worked on
  • Can identify untapped opportunities within clients and work to create new revenue streams
  • Commercial understanding of how both our agency and our client make money

About You:

You are ready to step into a bigger role and take the lead on one of the agencies biggest accounrs to make the best work of your career.

You bring (required):

  • 5-7 years of ad agency experience.
  • Experience of working as a Senior Planner / Senior Strategy Director at an advertising agency
  • A good portfolio of strategic work, with 2-3 examples of great work
  • Experience in carrying out both qualitative and quantitiatve research
  • Evidence of building and delivering presentations to clients, that answer the brief and demonstrate clear and simple thinking
  • High standards for executions and attention to tone and detail.
  • Strong interpersonal skills;

As a bonus, you bring:

  • Regional GCC experience
  • Arabic as a native language
  • Recent award wins at regional or global award shows.
  • Examples of change-making work for Real Estate clients.

You are:

  • A fearless thinker.
  • A hungry and ambitious strategist looking to make their mark on their client’s business
  • A team player, persuasive negotiator, positive and innovative thinker.

What We Offer

For the right team member, we will offer a competitive salary and benefits package which includes;

  • Great holidays: 23 days annual holiday, plus birthday day off.
  • Great flexibility: 10 days of working from anywhere in the world.
  • Great benefits: private healthcare plan and perks.
  • Great professional development: a mentoring progamme at global level and generous training budgets to support your career pathway, and
  • Great fun: a blended working culture and celebration days to socialise, bond and learn together.

About Us

We were born out of the need for strategic and brutally effective creativity in the region. With every successful campaign, we have grown, and cherry-picked the best professionals to work with us from all over the region and the world. In 2012, we opened our Abu Dhabi office and expanded the team with our Dubai office in 2016. From these offices we manage a number of local and global brands in Europe, GCC and of course the UAE. Brutal Simplicity of Thought is the creative philosophy of M&C Saatchi. It defines the way we work and the work we produce. We believe: "It’s easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity."

About M&C Saatchi Group

M&C Saatchi Group is a creative federation of companies who navigate, create, and lead meaningful change for clients across five specialist divisions connected through people, culture, data, technology and creativity, M&C Saatchi Group aims to unlock new value for clients and leave a positive impact on the world.

M&C Saatchi Group’s work is informed by two core principles - Brutal Simplicity of Thought and Diversity of Thought. Together they guide how problems are solved and integrated specialist teams are built. Headquartered in London, M&C Saatchi Group have circa 2,500 employees globally of which 720 employees are UK based. Our operations span 23 countries with major hubs in the UK, Europe, Middle East & Africa, Asia and Australia.

M&C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.

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