Head of Marketing Mena
2 months ago
Marketing- Marketing Operations- At Spotify, we’re passionate about providing the right audio content for every moment. We’ve connected millions of people to their favourite songs + podcasts, and built a service that people use to discover and share the content they love. Today, we are seeking an outstanding Head of Marketing for Middle East, North Africa and South Asia Subset. People have an incredibly emotional connection to music and it is your mission to make sure people in MENA develop such a connection through Spotify.
Location
- Dubai
Job type
- Permanent
- As the Head of Marketing, you will drive the growth of the consumer base in MENA and South Asia (excluding India). The main focus will be on MENA, but experience in South Asia will be an added advantage.
- The Head of Marketing will work in our Dubai office and lead a team of Marketing Managers and Social Media Managers and work in close collaboration with cross-functional leadership teams such as Artist & Label, Editorial, Brand Partnerships, Growth Marketing, Content Marketing, Product, Business Development, Communications, and Market Management to effectively acquire, activate and retain Spotify consumers in the MENA and South Asia's key markets. This individual will work in a fast-growing, dynamic environment where people management, leadership, interpersonal skills and critical thinking are vital to success.
What you'll do
- Develop Spotify’s local consumer-centric marketing strategy, plans and execution to drive rapid user acquisition
- Provide strong leadership and support to the team, articulating a clear vision for growth
- Consistently champion the Spotify brand values, people values and Social Impact initiatives, acting as a role model both within the team and externally
- Deliver focused, attributable, large scale coordinated marketing programs to accelerate acquisition of addressable market
- Provide counsel to the leadership team and cross-functional partners (media and societal trends, growth opportunities, competitive landscape)
- Drive alignment, understanding and adoption of target audiences across all partners
- Understand MENA + South Asia consumer demand and deliver a focused x-functional effort
- Identify untapped growth target audiences, informed by first and third party data; deliver outstanding content and marketing solutions through direct and partner channels
- Work closely with Spotify’s in-house creative agency to develop the best in-class brand marketing campaigns
- Develop consumer marketing strategies to successfully establish the Spotify brand; driving awareness, growth and dedication through traditional media, digital, social, partnerships and owned channels
- Leverage existing relationships with global and local partners to extend speed to market, reach and ongoing consumer engagement for Spotify
- Work closely with Content Teams to drive the music + podcast industry agenda and ensure content priorities are aligned to our core audiences’ needs.
- Manage the marketing budget to ensure the marketing programs that are implemented are optimized for return on investment
Who you are
- A minimum of 15 years' relevant experience in consumer, digital media, e-commerce or entertainment marketing with an international brand covering the MENA region, with South Asia experience being a strong advantage
- End-to-end experience of the marketing process from initial briefing all the way to execution
- Perfect level of written and spoken English and Arabic
- A proven leader experienced in building and leading diverse teams along with a collaborative approach
- Proven track record of converting high-level business and marketing strategy into tangible, effective local marketing execution across channels
- Data and value driven, adept at analyzing and interpreting data and using it to set and track KPIs
- Excellent negotiating, presentation skills
- Highly customer focused and data literate. Able to interrogate market, consumer and customer data and present recommendations on market and consumer
- Comfortable with working in a matrixed environment including at senior levels
- Portfolio of strong consumer marketing campaigns resulting in customer acquisition and business partnerships, including across traditional and digital/social platforms
- Experience with selecting and handling external agency relationships across countries and diverse regions
Our global benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - fully paid - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
Learn about life at Spotify
- Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s pla
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