Marketing Manager

4 days ago


Ras alKhaimah, United Arab Emirates Tobbaco Manufacturing Full time

Roles and Responsibilities:
**Marketing & Brand Management**
- Develop and implement marketing plans for the organizations products in order to meet established sales or market share targets.
- Contribute to business planning at the executive level to develop an overall marketing strategy
- Define advertising objectives, recommend choice of media, and allocate internal and external resources so that advertising and promotion campaigns are effective, economical, and appropriate for their intended audience.
- Select, and manage ongoing relationships with, external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets).
- Monitor, analyze, and evaluate market trends, consumer behaviour, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
- Liaise with other functional and operational area managers to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives.
- Responsible for developing campaign/content briefs and managing the creative process with the content team
- Manage, monitor and track all ongoing projects while ensuring high visibility and buy-in at all levels in the company
- Delivery of post-campaign reports that highlight results, learnings and next steps
- Ensure all sales and marketing initiatives are committed to engaging consumers and driving traffic to venues while maintaining brand consistency
- Develop monthly Marketing Reports factoring in the specific marketing performance KPIs, as well as other strategy and budget reporting as required
**Digital & Social Media Marketing**
- Leadership of digital strategy and execution
- Lead on Digital Marketing Agency communications to ensure deadlines are met and KPI’s are hit
- Drive social media engagement with a thorough content strategy
- Management of the database and CRM strategy for all brands and ensure constant growth of database and optimal utilization of the existing customer base for internal retargeting strategies
**PR & Media Relations**
- Target high profile media, radio shows, bloggers & influencers etc. to build relationships in order to achieve ongoing coverage relating to the Afrah brands
- Work closely with PR agencies for new launches, to develop PR strategy, draft press releases, invite and develop media relations
**Partnerships & Ambassadors**
- To identify, develop and manage partnership collaborations with various brands to grow brand awareness and engagement, leveraging each other’s scope and audience reach. That can include co-branded events, marketing campaigns, tactical sales activities and others
- Establish a strategy targeting key influencers and relevant brand ambassadors to target for joint initiatives
**Skills, Experience and Character**

**Job Types**: Full-time, Permanent

**Experience**:

- Marketing: 5 years (preferred)


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