Digital Marketing Manager

3 weeks ago

Ras alKhaimah, United Arab Emirates AccorHotel Full time

Company Description

We bring to you and your family an Arabian hospitality at its finest with an atmosphere
of pure luxury and magic. It is in **Marjan Island Resort & Spa, managed by Accor**
that you will find the best of both worlds, a luxury 5- star establishment standards and
a canvas of true Arabian tradition.

**Job Description**:
Reporting directly to GM or Director of Marketing and reporting dotted line to Regional E-commerce.

**Main responsibilities**:

- Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
- Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
- Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
- Reporting and Analysis of Web Direct and Indirect performance
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
- Manage Hotel’s online reputation
- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Ensure Accor App visibility and usage uplift across the hotel
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate

**Qualifications**:
**Qualification & Skills**
- A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
- A degree in Hospitality Management or Marketing and Communications
- Excellent English, both verbal and written
- Strong understanding of current digital marketing concepts, strategy and best practice
- Excellent Presentation and customer relationship skills
- Energetic and passionate to work
- Innovative approach to work

Additional Information
**"Why work for Accor?**
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

**What’s in it for you**:

- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world
- Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

Do what you love, care for the world, dare to challenge the status quo #BELIMITLESS"

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