Performance Marketer
7 months ago
Synergy University Dubai, a branch of the esteemed Russian institution, is dedicated to providing high-quality education under recognized licenses and accreditations. With over 35 years of presence in the education market and a global network of more than 200,000 students and 550,000 alumni, we are committed to delivering an exceptional educational experience to our diverse community.
Located in the vibrant Jumeirah Lakes Towers (JLT) neighborhood of Dubai, our campus offers easy access to transportation and a stimulating environment for personal and professional growth.
**Responsibilities**:
**Key Responsibilities**:
**Campaign Strategy and Management**:
- Develop, execute, and manage performance-marketing campaigns across various digital channels including Google Ads, Facebook Ads, LinkedIn, Instagram, and others.
- Create and implement effective pay-per-click (PPC) strategies to maximize return on investment (ROI).
- Can translate insights into actionable marketing strategies
- Building and optimizing nurturing campaigns that convert leads into sales-qualified prospects (MQLs) and ultimately paying customers (SQLs)
**Data Analysis and Reporting**:
- Monitor, analyze, and report on key performance metrics to identify trends, insights, and opportunities for improvement.
- Conduct A/B testing to optimize ad creative, landing pages, and user experience.
**SEO and Content Optimization**:
- Collaborate with content creators to develop SEO-friendly content that drives organic traffic and improves search engine rankings.
- Implement on-page and off-page SEO strategies to enhance website visibility and authority.
**Budget Management**:
- Manage and allocate budgets effectively to ensure optimal spending and maximize campaign efficiency. Track and report on budget performance, making adjustments as needed to meet targets.
**Lead Generation and Conversion**:
- Develop strategies to generate high-quality leads and improve conversion rates. Implement and optimize lead nurturing campaigns to guide prospects through the enrollment funnel.
**Collaboration and Communication**:
- Work closely with cross-functional teams including content, design, and sales to align marketing efforts with overall business objectives.
- Provide regular updates and insights to stakeholders on campaign performance and progress.
**What we offer for this position**:
- Flexible and convenient work schedule (5/2, weekends - Sat, Sun; in-office work).
- 8-hour working day from 9:00-18:00.
- Opportunities for career growth with a large range of positions available.
- Weekly training on product, sales, and personal potential development.
- Attendance at business forums with presentations by leading Russian and foreign speakers at the company's expense.
- Development of skills and competencies through internal and external training programs.
**We are ready to work with you if you have**:
- Proven experience (3+ years) in performance marketing, preferably in the education sector.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and others.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of the latest trends and best practices in digital marketing and the education sector.
- Experience with marketing automation tools and CRM systems.
- Familiarity with content management systems (CMS) and basic HTML/CSS
- Certification in Google Ads, Facebook Blueprint, or similar is a plus.
- Experience in international markets and understanding of cultural differences in marketing
- Proficiency in English (required) and Russian (required).
**Experience**:
- Performance Marketing: 2 years (required)
**Language**:
- English (required)
- Russian (required)
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