Marketing Associate
6 months ago
**Skills**:
- Exceptional writing, editing, and proofreading skills.
- Strong research skills and the ability to quickly grasp complex topics.
- Proficiency in SEO best practices and keyword research.
- Familiarity with content management systems (CMS) and basic HTML.
- Excellent communication and interpersonal skills.
- Ability to meet deadlines and manage multiple projects simultaneously.
- Creative thinker with a strong attention to detail.
**Responsibilities**:
- ** Research**: Conduct thorough research on industry-related topics to ensure content accuracy and relevance.
- ** SEO Optimization**: Optimize content for search engines (SEO) to increase online visibility and drive traffic to our website.
- ** Brand Consistency**: Ensure all content aligns with FPG’s brand voice, style, and messaging guidelines.
- ** Collaborate**: Work closely with the marketing team, graphic designers, and other departments to create cohesive and impactful content.
- ** Editing and Proofreading**: Edit and proofread content for clarity, grammar, punctuation, and style.
- ** Content Strategy**: Assist in developing and executing content strategies that align with overall marketing goals and objectives.
- ** Analytics**: Monitor and analyze content performance metrics to refine and improve content strategies.
**Qualifications**:
- Education: Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Experience: Minimum of 3-5 years of experience in content writing, preferably within the hospitality, hotel or travel industry.
- Experience with social media management and content distribution.
- Knowledge of the hospitality and hotel industry and related trends.
- Familiarity with analytics tools like Google Analytics to measure content performance.
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