Performance Marketer Freelancer
6 months ago
Overview:
**Responsibilities**:
1. Develop comprehensive digital marketing strategies tailored to meet the specific goals and objectives of each client.
2. Plan, execute, and optimize performance marketing campaigns across various digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc.
3. Conduct keyword research, audience targeting, and competitor analysis to identify opportunities for campaign optimization and improvement.
4. Create compelling ad copy and visual assets that resonate with target audiences and drive engagement and conversions.
5. Monitor campaign performance on an ongoing basis, analyze key metrics, and provide regular performance reports to clients.
6. Identify areas for optimization and implement A/B tests to improve campaign performance and ROI.
7. Collaborate with other team members, including designers and content creators, to ensure cohesive messaging and branding across all marketing channels.
8. Stay up-to-date with the latest trends, best practices, and industry developments in digital marketing and performance advertising.
9. Provide strategic recommendations to clients based on data-driven insights and analysis to help them achieve their business objectives.
10. Communicate effectively with clients to understand their needs, address concerns, and provide timely updates on campaign performance and progress.
**Requirements**:
1. Proven experience as a performance marketer or digital marketing specialist, preferably in an agency or freelance capacity.
2. Expertise in managing PPC advertising campaigns, including Google Ads and social media advertising platforms (Facebook Ads Manager, LinkedIn Ads, etc.).
3. Strong analytical skills and experience with web analytics tools (Google Analytics, Adobe Analytics, etc.) to track and measure campaign performance.
4. Proficiency in A/B testing methodologies and experience with conversion rate optimization (CRO) techniques.
5. Excellent written and verbal communication skills, with the ability to convey complex ideas and data-driven insights in a clear and concise manner.
6. Ability to work independently and manage multiple projects simultaneously while adhering to deadlines.
7. Creative thinking and problem-solving skills, with a focus on driving results and achieving business objectives.
8. Bachelor's degree in marketing, advertising, business, or a related field (preferred).
9. Relevant certifications in digital marketing (e.g., Google Ads, Facebook Instagram, TikTok) are a plus.
10. Portfolio or examples of past campaigns and results achieved will be highly beneficial.
This role offers the opportunity to work remotely and collaborate with clients from various industries to drive meaningful results through performance marketing initiatives. If you're a results-driven marketer with a passion for data and a track record of delivering impactful campaigns, we'd love to hear from you
**Job Type**: Part-time
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