Performance Marketing Officer
3 months ago
Roles and Responsibilities
- Develop and implement performance marketing campaigns to acquire, engage, and retain customers.
- Analyze and report on campaign performance, using data to optimize campaigns and improve ROI.
- Manage and optimize paid search, social media, and display advertising campaigns.
- Collaborate with cross-functional teams, including creative, product, and analytics teams.
- Stay up-to-date with industry trends and emerging technologies, and identify new opportunities to drive growth.
- Lead A/B testing and experimentation to improve campaign performance and user experience.
- Manage relationships with external partners, including agencies and vendors.
- Develop and manage budgets, forecasts, and KPIs for performance marketing initiatives.
- Provide thought leadership and guidance on performance marketing best practices to the broader marketing team.
- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
- Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
**Qualifications**:
- Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Outstanding presentation skills.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Critical thinker and creative.
- Bachelor’s degree in Marketing or relevant field.
**Skills**:
- Performance Marketing
- Digital Marketing
- SEM & SEO
- Paid Search
- Competitive Analysis
- Marketing
- Display Advertising
- PPC
- Marketing Automation
- Reporting
**Job Types**: Full-time, Permanent
Pay: AED2,500.00 - AED3,000.00 per month
**Experience**:
- Performance Marketing: 3 years (required)
- Digital Marketing: 3 years (required)
- SEM and SEO: 3 years (required)
- Paid Search /Google Ads: 3 years (required)
- PPC: 3 years (required)
- Competition Analysis: 3 years (required)
- Technical Analysis: 3 years (required)
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