Growth Marketing Lead

1 week ago


Dubai, United Arab Emirates Joi Gifts Full time

Joi Gifts is the region’s leading online gifting marketplace. We are a team of ambitious humans fueled by our purpose to make the world a happier place, one gift at a time. We currently operate in **8 countries** and **22 cities across the region**, and we’re just getting started At Joi Gifts, we exist to create **authentic connections** and **strengthen bonds** between people by enabling them to gift their loved ones seamlessly.

**Reporting to the CMO of Joi Gifts, you will be responsible for**:

- Creating growth hacking strategies to drive a world-class inbound engine (deploying customer.io)
- Designing and documenting journey blueprints in collaboration and alignment with key stakeholders
- Strategizing and maintaining a calendar designed to attract a targeted audience (special offers, blog posts, bundles, etc.)
- Continually looking for new ways to generate sales and manage targeted list development
- Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
- Conducting A/B testing, as well as customer, competitor, and product research, generating monthly campaign reports
- Leveraging industry best practices and campaign insights to challenge conventional thinking and provide new and innovative approaches to reaching diverse audiences through marketing automation
- Engaging in strategic and technical discussions with internal team members and client contacts
**Need to have**:

- Education: Bachelor’s degree in marketing, marketing research, business administration or related field
- 3+ years of digital strategy and product management experience in an agency or large organization
- Solid experience with marketing automation (Customer.io, or Hubspot or Salesforce Marketing Cloud)
- Excellent analytical, reasoning, and problem-solving skills
- Possess an integrated background with online/offline expertise
- Ability to confidently consult on marketing automation and marketing strategy, usage, results, and findings
- Demonstrate superior oral and written English skills
**Nice to have**:

- Marketing automation experience - preferably Salesforce Marketing Cloud, Hubspot, or Customer.io
- Hubspot certification
- Working proficiency of HTML

**Job Types**: Full-time, Permanent


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