Growth Marketing Manager
2 months ago
**About Us**:
Desertcart is a fast-growing leader in cross-boarder e-commerce and logistics, dedicated to delivering exceptional products and experiences to our customers around the world. We are passionate about creativity, innovation, and storytelling, and we're looking for a dynamic Senior Content Marketing Manager to lead our content efforts and elevate our brand to the next level.
**About the Role**:
**Responsibilities**:
- Develop and implement data-driven growth strategies to drive customer acquisition, retention, and revenue growth for Self Ship.
- Explore and execute innovative business models like dynamic pricing, subscription models, and usage-based pricing.
- Collaborate with product, marketing, and technology teams to ensure seamless execution of growth initiatives.
- Lead the design and launch of innovative product features like AI-powered shipping assistance, transparent pricing tools, and customer-first logistics solutions.
- Identify pain points in the customer journey and develop solutions to improve user experience and retention.
- Strategically expand Self Ship into new markets with a focus on niche customer segments like expatriates, frequent international shoppers, and small businesses.
- Identify partnerships with retailers and logistics providers to enhance Self Ship’s reach and value proposition.
- Own performance marketing and advertising strategies using channels like Google and Meta Ads to attract and convert competitor customers.
- Develop loyalty programs, referral systems, and subscription offerings that drive repeat usage and long-term customer retention.
- Track, analyze, and optimize key growth metrics, continuously iterating on campaigns, product features, and strategies based on data insights.
- Use A/B testing and experimentation to validate and scale successful initiatives.
- Work closely with the marketing, operations, and technology teams to ensure growth plans are aligned with company goals.
- Manage external agencies or freelancers as needed to execute growth initiatives efficiently.
**Qualifications**:
Bachelor’s degree in Business, Marketing, Product Management, or a related field. An MBA or advanced degree in a related field is a plus.
**Required Skills**:
- 5+ years of experience in a growth or product management role, ideally within eCommerce, logistics, or technology industries.
- Proven track record of developing and executing successful growth strategies that have resulted in measurable business growth.
- Experience in scaling digital products or platforms, particularly in a disruptive, fast-paced environment.
- Expertise in performance marketing (Google Ads, Meta Ads), customer segmentation, and data analytics.
- Familiarity with logistics, international shipping, and cross-border commerce is a strong plus.
- Strong leadership and communication skills, with the ability to work cross-functionally and influence stakeholders at all levels.
**Equal Opportunity Statement**:
We are an equal opportunity employer and strive to have a balanced cultural and gender company.
Pay: AED18,000.00 - AED22,000.00 per month
**Experience**:
- logistics: 3 years (preferred)
- paid marketing: 3 years (required)
**Language**:
- English (required)
**Location**:
- Dubai (preferred)
Application Deadline: 20/10/2024
Expected Start Date: 28/10/2024
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