Trade Marketing Executive
2 days ago
Trade Marketing Executive working with the regional cross-functional team to meet business objectives by developing the adapted marketing tools to implement the brand marketing strategy by market/retailer, working closely with the merchandising and communication, commercial and creative teams.
**Detailed Responsibilities**
*Translate market category & brand objectives into country/channel objectives in coordination with the sales team.
*Execute activity calendar by channel/customer (including: innovation launches, relevant promotions, exclusive SKUs ) by collaborating with sales managers to ensure seamless execution.
*Brief creative agencies on requirements in line with brand guidelines and ensure production agencies produce on time for deployment
- Ensure trade marketing initiatives are aligned with overall media plans
*Ensure efficient implementation & deployment of POS Material at point of purchase based on perfect shop and merchandising guidelines in alignment with the sales team
*Ensure effective utilization of POS Material according to trade plans, while consistently improving POS solutions based on needs & trends
- Briefing agencies on trade POS requirements and ensuring adherence to the brand *Conduct market visits in the country across all channels focusing on POP drivers, competitor activities.
*Share insightful shopper observations, drive actions from trade & share recommended actions with board for approval & execution
*Builds forecast by channel based on calendar & in conjunction with marketing plans (achieving volume growth)
*Ensure effective new product launches and/or line extensions by country & channel level through the implementation plan and organizing presentations for the sales/promoter/franchising teams if needed
*Develop & optimize trade planogram by channel/customer & ensure proper execution across outlets by collaboration with sales/merchandizing team
*Expand coverage beyond existing footprint by tapping into the right locations with relevant consumers
*Drive monthly/quarterly business meetings with key customers to ensure perfect execution and building long-term relationships with customers in collaboration with the trade channel manager
**Requirement**
2 years minimum experience in trade marketing
Strong communication skills and collaborative spirit
Proactive nature and creative thinking
Solution-oriented mindset
Solid planning and execution skills
Ability to follow up and keep engaging with customers until the job is done
Well organized
Solid excel and presentation skills
Sales and/or marketing background is a strong plus
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (required)
Application Question(s):
- Will you need a VISA?
**Education**:
- Diploma (preferred)
**Experience**:
- Marketing: 1 year (required)
- marketing executive: 2 years (required)
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