Head of Trade Marketing

8 months ago

Dubai, United Arab Emirates NTS Group FZLLE Ltd Full time

**We are NTS Group.**

We are seeking a dynamic and experienced professional to join the team as the Head of Trade Marketing for a leading global Fast-Moving Consumer Goods (FMCG) company based in Dubai. As a crucial member of the senior management team, you will play a pivotal role in driving their trade marketing strategies to ensure market leadership and sustained growth.

**What You’ll be Doing**

Strategic Trade Marketing Leadership
- Develop and execute innovative and effective trade marketing strategies aligned with overall business objectives.
- Lead the trade marketing team in planning and implementing impactful campaigns to drive brand visibility and market share.

Customer Engagement and Relationship Management
- Collaborate with key retail partners and distributors to strengthen relationships and optimize trade marketing opportunities.
- Develop customized trade marketing programs to meet the unique needs and objectives of various retail channels.

Market Analysis and Insight Generation
- Conduct thorough market analysis and stay abreast of industry trends to identify opportunities for trade marketing excellence.
- Utilize data and insights to drive informed decision-making and continuously improve trade marketing initiatives.

Cross-Functional Collaboration
- Work closely with sales, marketing, and product teams to align trade marketing strategies with overall business goals.
- Ensure seamless communication and collaboration between trade marketing and other departments.

Budget Management
- Effectively manage the trade marketing budget to maximize ROI and achieve business targets.
- Implement cost-effective strategies while maintaining high-quality standards.

Brand Representation at Point of Sale
- Oversee the development and execution of impactful in-store displays, merchandising, and promotional activities to enhance brand visibility and customer engagement.

Team Leadership and Development
- Lead and inspire a high-performing trade marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
- Provide mentorship and guidance to team members to enhance their professional growth.

Performance Monitoring and Reporting
- Establish key performance indicators (KPIs) for trade marketing initiatives and regularly evaluate performance against targets.
- Prepare comprehensive reports for senior management, highlighting achievements, challenges, and recommendations.

**Who You Are**
- Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
- Proven experience in a senior trade marketing role within the FMCG industry.
- Strong leadership skills with a track record of successfully managing and developing teams.
- Exceptional strategic thinking, analytical, and problem-solving abilities.
- Excellent communication and negotiation skills.
- Demonstrated ability to build and maintain strong relationships with key stakeholders.
- In-depth knowledge of the FMCG market in the Middle East and experience working in Dubai is advantageous.

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