F&b Marketing Executive
2 months ago
An F&B (Food & Beverage) Marketing Coordinator plays a vital role in promoting a hotels or restaurant's food
and beverage offerings. Their primary responsibility is to create and execute marketing strategies that drive
revenue, enhance brand awareness, and improve customer engagement. Here’s an overview of the role:
Key Responsibilities:
**Marketing Campaigns**:
- Plan and implement promotional campaigns for restaurant events, seasonal menus, or special
- Collaborate with chefs and managers to highlight unique selling points of dishes or beverages.
- Monitor the performance of marketing initiatives and adjust strategies accordingly.
**Content Creation**:
- Coordinate professional photoshoots or videos for menu items, events, and F&B spaces.
- Write engaging posts, captions, or blogs that align with the brand’s tone.
**Event Coordination**:
- Plan and promote F&B events such as tastings, brunches, or themed dinners.
- Work closely with event organizers and the F&B team to ensure smooth execution.
- Support the planning and execution of food and beverage events, tastings, and promotions to drive brand awareness and engagement.
**Branding & Positioning**:
- Maintain consistent brand messaging across all marketing channels. Ensure all promotions align with the company’s overall goals and target audience.
**Market Analysis**:
- Research market trends, competitor activities, and customer preferences to inform marketing
- Analyze customer feedback and incorporate it into future campaigns.
**Collaboration**:
- Liaise with PR teams to secure media coverage and partnerships.
- Work with graphic designers and external agencies for promotional materials.
**Customer Engagement**:
- Engage with customers via social media platforms, responding to inquiries and encouraging user-generated content.
- Build loyalty programs and incentivize repeat visits.
**Digital Marketing**:
- Manage paid advertising campaigns on social media and search engines.
- Track and optimize website traffic, ensuring it drives bookings or reservations.
**Skills Required**:
Strong communication and creative writing skills.
Knowledge of digital marketing tools (e.g., Google Analytics, social media platforms).
Basic design knowledge (e.g., Canva, Adobe Suite).*
Ability to multitask and meet deadlines in a fast-paced environment.
Strong collaboration and coordination abilities.
**Qualifications**:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 4-7 years of experience in marketing, preferably in the food and beverage industry.
- Strong knowledge of social media platforms and digital marketing strategies.
- Excellent communication skills, both written and verbal.
- Creative thinking with a keen eye for design and detail
Pay: AED3,000.00 - AED6,000.00 per month
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