F&b Marketing Manager

3 weeks ago


Dubai, United Arab Emirates Marsa Village Full time

The F&B Marketing Manager is responsible for developing, implementing, monitoring and evaluating all marketing communications strategies for the food and beverage outlets including advertising, promotions, public relations, e-commerce, social media and collateral with a focus on driving and generating incremental revenue in line with overall vision and objectives of the restaurants.

**Planning Marketing Strategy**
- Develop and implement a strategic integrated marketing communications plan and correlating expenditure budgets annually
- Regularly define and identify most effective communication channels to promote existing products and services
- Develop advertising opportunities (e.g. through specialist publications, radio or other media)

**Creating Marketing Content**
- Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion

**Driving Brand Partnerships**
- Cultivate relationships with potential marketing partners, as well as explore new target markets and marketing avenues
- Source for and promote events that will drive traffic to the F&B outlets and grow revenue

**Brand Management & Awareness**
- Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brands
- Handle and coordinate all media requests, media releases, enquiries and presentations -hosting media, influencers and VIPS to drive quality media and impactful word of mouth
- Keep current with marketing trends, competitive analyses, new communication techniques and digital platforms, in order to explore and recommend creative ways to reaching out to target audience
- Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
- Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
- Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives

**Customer engagement**
- Facilitate customer engagement and retention on-site through various marketing channels (eg. tactical offers) in order to improve brand loyalty, expand outreach, visibility and value.
- Support the Operations team in managing guest experience on-site
- Respond to media or customer queries/complaints as well as host special events to promote restaurants
- Build and maintain customer database and engage through regular customer communique (eg. newsletters, loyalty programme etc)
- **Qualifications:

- **_
- Bachelor Degree in Sales/Marketing/Business Administration or its equivalent.
- At least 3-5 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
- Proven track record as Sales/Marketing Manager in F&B
- Has a genuine interest and knowledge of food and beverage
- Strong network of connections is an asset, including media, social influencers and industry partners
- Self-motivated, creative flair, eye for details and resourceful
- Strong project management skills
- Excellent communication skills. Able to think and write strategically
- Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
- Those who embody the culture of the brand
- Service-focused, energetic and people-minded individuals with a can-do attitude
- Youthful and extroverted individuals
- Encouraged to establish a relationship with regular customers

**Salary**: AED10,000.00 - AED15,000.00 per month

Ability to commute/relocate:

- Dubai: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- F&B Marketing Manager (required)


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