Marketing Manager
2 months ago
**RESPONSIBILITIES**:
- Develop and implement innovative marketing strategies that resonate with target customers and drive foot traffic to stores.
- Analyze market trends and customer insights to identify new opportunities for product promotions and campaigns.
- Collaborate with cross-functional teams to ensure cohesive branding and messaging across all retail channels.
- Manage the marketing budget, allocating resources effectively to maximize return on investment for campaigns.
- Oversee the execution of in-store promotions, events, and displays to enhance customer experience and engagement.
- Utilize digital marketing tools and social media platforms to create buzz and attract a younger demographic.
- Monitor and evaluate the performance of marketing initiatives, making data-driven adjustments to improve outcomes.
- Establish and maintain relationships with vendors, partners, and local businesses to enhance community involvement.
- Conduct competitive analysis to understand market positioning and develop strategies to differentiate from competitors.
- Lead a team of marketing professionals, providing guidance and fostering a creative and results-driven environment.
**QUALIFICATIONS**:
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Minimum of 5 years of experience in retail marketing with a proven track record of successful campaigns.
- Certifications in digital marketing or analytics tools such as Google Analytics are highly desirable.
- Experience in consumer goods or fashion retail industries is preferred for relevant market insights.
- Fluency in English is mandatory; knowledge of additional languages can be an advantage, especially in diverse markets.
- Strong analytical skills with proficiency in data interpretation and strategic decision-making.
- Creative mindset with the ability to think outside the box and develop unique marketing concepts.
- Excellent communication and interpersonal skills to effectively collaborate with diverse teams and stakeholders.
- Demonstrated leadership abilities with experience managing teams and driving performance.
- Proven ability to work in a fast-paced environment, managing multiple projects and deadlines effectively.
Ability to commute/relocate:
- Abu Dhabi: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Marketing: 5 years (required)
**Language**:
- French (required)
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