Marketing Manager Meta Region
3 weeks ago
**Abbott: Making An Everlasting Impact on Human Health for 125 Years**
Abbott is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 99,000 people. In 2018, the company's sales exceeded US$30.6 billion.
**Abbott Point of Care: Poised for Growth**
Abbott Point of Care (APOC), a $600 million division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient’s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most—caring for the patient.
Abbott Point of Care’s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System*—a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld, and then viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically—delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety.
**Marketing Manager META**
Based in Dubai, United Arab Emirates, the Marketing Manager META develops and implements marketing for Middle East, Turkey & Africa, including the development of marketing plans and activities that drive products to our customers and distributors, in a manner that highlights differentiation and value.
Key focus for the role is the effective management of the product portfolio and coordination of effort and marketing resources, including leveraging effective digital channels to achieve the sales plan.
Reporting into the EMEA Marketing Director Abbott Point of Care, the Marketing Manager is responsible for the product, from identification of customer and market needs/wants, to input on product development, product launch, through and including product discontinuation.
**Attractive Features of Company and This Position**
We’re looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking. It’s a mission that takes some serious smarts, intense curiosity and determination to be the best. Come be part of a winning team that’s changing how health care is delivered
- Have Fun—come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years
- Be an Entrepreneur, Build a Business—put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation
- High Visibility—the launch of APOC new products is highly visible at the top levels of the Corporation
- Company Culture— a collegial culture focused on helping health care professionals and patients
- Small Company Feel, Large Company Stability—gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care company
- Attractive Compensation and Benefits—a highly attractive compensation package featuring strong bonus and long-term incentive plans
**Responsibilities**:
The Marketing Manager META is responsible for creating regional demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the regional marketing plan. This includes definition and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place, price, and integrated marketing/promotion).
Responsibilities will include:
- Develop marketing strategies and plans aligned with business objectives to create POC demand in the META region.
- Work closely with the Middle East General Manager as well as distributors in the region to align and execute marketing strategies and tactics.
- Analyze market data including competitive activity and regulatory requirements and alter strategies as necessary to inform marketing planning and business strategies and decisions.
- Develop plan to market product through promotional campaigns, utilizing the full marketing mix as appropriate. Leverage relevant digital m
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