Consumer Product Marketing Manager
6 months ago
We're looking for an experiencedConsumer Product Marketing Manager to join our growing productmarketing team, and support our global audience. As a ConsumerProduct Marketer at Meta, you will help grow products used bybillions of people and businesses all over the world across ourapps including Facebook, Instagram, WhatsApp, Threads, and RealityLabs and drive complex cross-company initiatives. . We'relooking for seasoned, strategic data-driven, consumer-focusedProduct Marketing Managers to join our growing global team. Thisrole is responsible for leading inbound and outbound productmarketing initiatives. You will be responsible for influencingproduct strategies and positioning for target audiences, leadinggo-to-marketing efforts that drive awareness and adoption andworking cross functionally with partners at various altitudesthroughout the company. If you are a strategic marketer who isanalytical and creative, excel at leading complex projects infast-paced environments and are passionate about connectingconsumers with great products, then we'd like to connectwith you.
Consumer Product Marketing ManagerResponsibilities:
- Influence and shape productstrategies, positioning and narratives through the use of data andinsights for target audiences in close collaboration with research,product, comms and policy.
- Develop and executeon go-to-market strategies including goals, metrics for success,asset development and integrated launch planning with crossfunctional partners.
- Partner with brand andintegrated marketing on outbound marketing and advertisingstrategies and programs to drive awareness, adoption and long termengagement
- Tackle complex problems with astrategic mindset, and create thoughtful recommendations and actionplans for solving those problems
Minimum Qualifications:
- 10+ years of full-time experience inMarketing
- Direct experience in ProductMarketing, partnering closely with Productteams
- Experience with consumer GTM strategiesbased on consumer driven insights
- Experiencewith consumer facing product launches and consumercampaigns
- Experience working with Product,Marketing, Policy and Communications teams at all levels ofmanagement, both internally andexternally
- Experience developing and drivinganalytically rigorous online and offline marketing campaigns with avariety of internal teams and externalstakeholders
- Experience driving presentationswith executives and cross functionalteams
- Project management experience
Preferred Qualifications:
- Bachelor's Degree inBusiness, Marketing or Creativediscipline
- MBA
- Internet ortechnology industry experience
- Internationalexperience
- Copywritingexperience
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