Meta Ads Expert
3 weeks ago
**Job Summary**:
**Key Responsibilities**:
- Plan, create, and manage Meta ad campaigns, including audience targeting, creative strategy, and A/B testing.
- Develop and implement data-driven strategies to optimize ad performance, focusing on achieving KPIs such as CTR, CPC, CPA, and ROAS.
- Conduct ongoing testing and optimization of ad creatives, copy, and targeting to increase engagement and conversion rates.
- Use Meta Ads Manager and related analytics tools to monitor campaign performance and provide regular reports on key metrics.
- Collaborate with creative and content teams to produce compelling visuals, video assets, and ad copy that align with brand goals.
- Stay updated with Meta’s latest advertising tools, algorithm changes, and best practices.
- Manage advertising budgets effectively to ensure cost efficiency while maximizing ad reach and engagement.
- Conduct competitor analysis and market research to inform ad strategy and discover new growth opportunities.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in managing Meta (Facebook/Instagram) ad campaigns.
- Proficiency in Meta Ads Manager, Business Manager, and analytics tools.
- Strong understanding of key performance metrics in digital advertising.
- Demonstrated experience in optimizing campaigns for ROAS and conversion rates.
- Excellent analytical skills, with the ability to interpret data and provide actionable insights.
- Strong project management skills and attention to detail.
- Knowledge of additional digital advertising channels is a plus.
**Skills**:
- Expertise in ad targeting, A/B testing, and budget optimization.
- Familiarity with Google Analytics or similar tools.
- Strong written and verbal communication skills.
- Ability to work collaboratively within a team environment.
**Preferred Qualifications**:
- Experience with lead generation and eCommerce ad campaigns.
- Meta Blueprint Certification or other relevant digital marketing certifications.
Ability to commute/relocate:
- Dubai: Reliably commute or planning to relocate before starting work (preferred)
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