Conversion Rate Optimization

6 days ago

Dubai, United Arab Emirates Jellyfish Full time

Company Description

Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.

With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.

We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?

**Job Description**:
About the Role

The Analytics & Optimization Manager will play a key role in maintaining a portfolio of Optimization mainly clients.

This involves ensuring the quality of deliverables are of the highest industry standards, actively participating in meetings / presentations / workshops and being responsible for the overall success, profitability and growth of your particular client accounts.

You will be responsible for leading the client optimization and personalization strategy as well as the day to day qual and quant driven data insights, implementation and management of prioritized A/B, MVT, Redirect, Journey experiments or personalization campaigns in assigned client accounts, focusing on generating great results based on successful optimization measurement insights discovery, measurement tracking implementation and optimisation of their marketing channels, journeys and web properties.

You will identify commercial opportunities and work alongside Seniors and Directors to develop and implement innovation and process optimization that will benefit the entire global team.

Last but not least, you will also be coaching Analytics & Optimization Executives, to ensure they’re learning, helping us achieve our global goals and their progression milestones.

**Responsibilities**:

- Demonstrable experience in digital marketing, Insight generation, Conversion Rate Optimization (CRO), Personalization and Usability and possess a solid understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
- Demonstrable experience in digital measurement, web analysis (inc. including audience strategy, incremental revenue)
- Help drive performance of analytics and optimization capabilities to impact overall business results
- Provide support and mentorship for other members of the team, ensuring they are progressively able to take on more complex tasks and upskill others.
- Find opportunities for the business to cross-sell other services, including data analysis, UX, Marketing automation, Visual Design, Development, QA, attribution, ad-tech, CRM integration, etc
- Work closely with the Development, QA, UX Design, Creative Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results
- Work closely with Senior Managers and Directors to improve processes and frameworks

**Qualifications**:

- Demonstrable experience with Google Analytics
- Demonstrable experience with Google Optimize and/or other mainstream web and app Optimization and Personalization platform (eg. Optimizely, AB Tasty, VWO, Adobe Target, SF Interaction Sudio, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Qubit, etc.)
- Demonstrable experience working with analysis and experience optimization solutions, ranging from CRO auditing, CRO campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
- Experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
- Experience with persona based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey - A/B testing, Conversion rate Optimization strategies and personalization tools such as Google Optimize
- Good analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models, draw conclusions, and develop actionable recommendations and experimentation/personalisation roadmaps
- Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
- Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met
- ** Fluent English and at least good verbal and written Arabic**

Advantageous:

- Experience with other web and app experience optimization / personalization platforms besides Google Optimize 360 would be highly desirable
- Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big

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