Digital Marketing Specialist for Arabic Content Optimization

3 days ago


Dubai, Dubai, United Arab Emirates Nathan HR Human Resources Full time

We are seeking a talented Digital Marketing Specialist to join our team at Nathan HR Human Resources. This exciting role will focus on optimizing our online content for Arabic-speaking audiences.

Job Summary

As a Digital Marketing Specialist, you will be responsible for creating and implementing effective SEO strategies tailored to our target audience in the UAE.

Key Responsibilities:

  • Conduct keyword research to identify high-value search terms and phrases relevant to our target audience.
  • Optimize website content, including landing pages, blog posts, and product descriptions, for Arabic search engines.
  • Develop and execute SEO strategies to improve our website's visibility and ranking on Arabic search engine results pages (SERPs).
  • Monitor and analyze website performance metrics, such as traffic, rankings, and conversion rates, using SEO tools like Google Analytics and Moz.
Requirements

To succeed in this role, you will need:

  • Fluency in Arabic, both written and verbal.
  • Proven experience as an SEO Executive or similar role, with a focus on Arabic SEO.
  • In-depth knowledge of search engine algorithms and ranking factors, particularly for Arabic search engines such as Google.ae.
  • Strong understanding of keyword research tools, such as SEMrush, Ahrefs, or Keyword Planner, and the ability to leverage them effectively to identify valuable keywords in Arabic.
  • Experience with SEO tools and analytics platforms, including Google Analytics, Google Search Console, Moz, or similar.
What We Offer

We offer a competitive salary of 5500-6500 AED per month, commensurate with experience, and a range of benefits, including:

  • A supportive and dynamic work environment.
  • Opportunities for professional growth and development.
  • A comprehensive benefits package, including health insurance and paid time off.

Location: Dubai



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