E-commerce Executive
6 days ago
As an E-Commerce Executive, you will be responsible for optimizing the online performance of the group’s hotels across the Middle East, driving revenue growth, and enhancing brand visibility. Your role will include managing online distribution channels, ensuring rate parity, and implementing strategies to maximize visibility and bookings across the brand’s website and third-party platforms. You will collaborate closely with Revenue, Sales, and Marketing teams to align e-commerce strategies with business objectives and ensure an exceptional online guest experience.
**Key Job Responsibilities**:
- Manage and optimize hotel inventory and rates across the brand’s website, OTAs, GDS, and third-party platforms.
- Ensure rate parity and compliance with pricing strategies across all online channels.
- Collaborate with Revenue and Sales teams to implement promotions, special offers, and packages.
- Update hotel content, images, and promotions on the group’s website to maintain accuracy and relevance.
- Monitor website performance metrics (traffic, conversion rates, bounce rates) and recommend improvements to enhance user experience and increase bookings.
- Assist with SEO and PPC campaigns to drive organic and paid traffic.
- Assist in creating and managing social media advertising campaigns to promote hotel-specific deals.
- Support influencer collaborations and online PR activities to boost brand visibility.
- Analyze performance metrics, including booking trends, conversion rates, and channel productivity, to identify improvement areas.
- Provide regular reports on e-commerce activities, revenue contributions, and ROI of online campaigns.
- Work closely with Revenue, Sales, and Marketing teams to ensure e-commerce strategies align with overall business goals.
- Liaise with OTA account managers to negotiate better placement and promotional opportunities.
- Monitor guest feedback and reviews on online platforms, ensuring prompt responses to maintain the group’s online reputation.
- Resolve booking-related issues or discrepancies to enhance the guest experience.
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