Marketing Lead

3 months ago


Dubai, United Arab Emirates JM Foods Full time

**Position Overview**:
**Key Responsibilities**:

- Develop and implement comprehensive marketing strategies to build and promote in-house brands within the food sector.
- Lead brand activation initiatives, including product launches, events, and promotional campaigns.
- Oversee social media strategy and execution, ensuring consistent brand messaging across all platforms.
- Create and manage content that resonates with our target audience, including blogs, videos, newsletters, and other marketing collateral.
- Manage public relations efforts, including media outreach, press releases, and partnerships, to enhance brand visibility and reputation.
- Develop and manage CRM strategies to enhance customer relationships, including segmentation, targeting, and personalized marketing campaigns.
- Utilize data and customer insights to refine and optimize marketing efforts, ensuring the right messages reach the right audiences at the right time.
- Collaborate with the sales and product teams to align marketing strategies with business objectives.
- Monitor market trends, customer insights, and competitor activities to inform marketing decisions.
- Analyze the effectiveness of marketing campaigns and adjust strategies as needed to maximize ROI.
- Manage relationships with external agencies and vendors as needed.
- Stay updated on emerging trends in digital marketing, social media, CRM, and consumer behavior.

**Qualifications**:

- Minimum of 5 years of experience in marketing, with a focus on brand development and marketing in the food sector.
- Proven experience in building and managing in-house brands.
- Expertise in brand activations, social media management, content development, and public relations.
- Strong understanding of eCommerce marketing strategies and tools.
- Experience with CRM systems, customer segmentation, and targeted marketing.
- Excellent communication and storytelling skills.
- Creative thinker with the ability to generate innovative ideas and campaigns.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Proficiency in marketing software, tools, CRM platforms, and analytics.
- Ability to work in a fast-paced environment and meet tight deadlines.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunity to work with a passionate and innovative team.
- Career growth and professional development opportunities.
- A chance to make a significant impact on the growth of our brands and business.

**Job Types**: Full-time, Permanent


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