Head of Marketing

4 days ago

Dubai, United Arab Emirates VAI Marketing Management Full time

**Roles & Responsibilities**:
**Team Management and Development**:

- Lead and mentor the marketing team, ensuring the provision of essential skills and resources.
- Cultivate a collaborative and creative team environment.
- Regularly assess team performance, providing constructive feedback and fostering professional growth.
- Identify hiring needs and recruit top talent to enhance department capabilities.
- Mitigate risks by identifying and addressing potential challenges in projects or processes.

**Strategic Planning and Vision**:

- Develop and execute a comprehensive marketing strategy aligned with company business objectives.
- Stay abreast of industry trends and adapt the marketing strategy to remain competitive.

**Brand Management**:

- Uphold and evolve the company's brand identity across all marketing channels.
- Ensure consistency and adherence to brand guidelines in all marketing collateral.

**Continuous Learning and Innovation**:

- Facilitate ongoing education for the marketing team on the latest tools, strategies, and best practices.
- Test and implement innovative marketing approaches.

**Campaign Management and Analysis**:

- Oversee the execution of marketing campaigns, ensuring objectives are met and deadlines are achieved.
- Ensure alignment of marketing initiatives with overall company goals and strategies.
- Analyze campaign results, identify areas for improvement, and iterate for enhanced performance.
- Allocate, monitor, and optimize the marketing budget for maximum ROI.

**Requirements**:

- Industry Knowledge: Expertise in fintech, cryptocurrency, blockchain, AI, and ML.
- Strategic Planning: Develop and execute long-term marketing blueprints in sync with company goals and market trends.
- Leadership: Mentor teams, address conflicts, and make decisive choices for organizational success.
- Analytical Prowess: Interpret data trends and base decisions on actionable insights.
- Digital Marketing: Mastery in SEO, SEM, and audience-centric content marketing.
- Social Media Mastery: Active strategy on platforms like Twitter, Reddit, and niche forums.
- Effective Communication: Clear and concise messaging.
- Copywriting: Create engaging narratives about the company's offerings.
- Project Oversight: Manage campaigns ensuring timely completion and goal attainment.
- Innovation Mindset: Keep pace with the fast-evolving fintech sector and embrace feedback-driven adaptability.

**Apps and Tools**:
**Communication & Collaboration**: Gmail, Drive, Google Calendar, Slack

**Task & Project Management**: ClickUp

**Design & Creativity**: Figma, Photoshop, Illustrator, Lightroom, Cinema4D (and other related tools)

**Marketing & Outreach**: SendGrid, Loomly, Levuro

**Social Media Platforms**: LinkedIn, Facebook, Instagram, Linktree, YouTube, Medium, Reddit, Discord, Telegram, and others.

**AI Tools**: ChatGPT, Reword, Sintesia

**Content & Writing**: WordPress, GitBook

**Data & Analytics**: Google Analytics, SemRush, Firebase

**Our Vision**:
We take pride in our vision to provide outsourcing solutions that propel the businesses that partner with us to new levels of success. We are passionate about delivering service and a great customer experience. We create innovative solutions, creating value for shareholders, clients, and employees while maintaining a broad commitment to the environment and society.

**Workplace Values**:
We live and breathe in our values; therefore, it’s crucial that the post holder operates in line with our workplace values:

- Respect
- Proactivity
- Accountability
- Teamwork
- Adaptability
- Passion

Application Question(s):

- How many years of experience do you have in the fintech, blockchain, and cryptocurrency industry?
- What is your Salary Expectation?

Ability to Commute:

- Dubai (required)

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