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Digital Marketing Manager

1 month ago

Dubai, United Arab Emirates LeadVy Marketing Full time

**About the Digital Marketing Manager position**:
The Digital Marketing Manager develops, implements, tracks, and optimizes digital marketing campaigns across all digital channels. You should have a strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns. You should be able to lead a digital marketing campaign from conception to full execution. The Digital Marketing manager ensures that campaigns launch on time, and within budget. You will work with a variety of other teams including marketing, programmers, and vendors.

**Digital Marketing Manager responsibilities are**:

- Design, create, and maintain social media presence.
- Measure and report on digital marketing campaign performance, and assess these against goals such as ROI and KPIs.
- Optimize spend and performance based on trend insights.
- Brainstorm new creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Create landing pages and optimize user experience by collaborating with internal teams
- Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.
- Instrument conversion points and optimize user funnels
- Evaluate emergent technologies; provide thought leadership; provide perspective for adoption when appropriate.