Creative Lead
4 days ago
**Reef Luxury Developments** is seeking an innovative and experienced **Creative Lead** with a solid background in the **Real Estate** market to join our marketing team. The Creative Lead will play a critical role in shaping and executing the visual and creative direction for all marketing efforts, ensuring the brand’s message aligns with Reef’s luxury image and market positioning. This individual will be responsible for overseeing the design team, developing compelling creative concepts, and driving visual excellence across all marketing channels. Reporting directly to the Marketing Director, the Creative Lead will lead the creative process from ideation to execution.
- Develop and drive creative concepts that enhance the brand image and position Reef as a leader in luxury real estate.
- Collaborate with the Marketing Director to establish the creative vision for campaigns, events, and brand touchpoints.
- Ensure that all creative outputs align with the brand identity and appeal to high-net-worth individuals.
- Lead and manage the design team, including graphic designers, 3D artists, and videographers, to produce high-quality marketing materials.
- Provide direction, feedback, and guidance to the team to ensure that all designs meet brand standards and campaign objectives.
- Oversee the development of marketing assets, including brochures, digital ads, social media visuals, video content, and property showcases.
- Collaborate with the content and digital teams to create cohesive, engaging, and visually compelling campaigns across digital, print, and event channels.
- Oversee the creative process for digital and print advertising, ensuring consistency across platforms.
- Develop compelling presentations, sales tools, and other marketing collateral to support the sales and marketing teams.
- Stay updated on industry trends, design innovations, and luxury branding in the real estate market to keep creative concepts fresh and relevant.
- Conduct research on competitors and luxury brands globally to bring unique ideas and concepts that differentiate Reef in the marketplace.
- Maintain and elevate Reef’s visual brand identity across all channels, ensuring all marketing materials align with the luxury image of the brand.
- Work with external agencies and vendors to maintain high standards for print, video, and other media projects.
- Serve as a brand ambassador to uphold and advocate for the visual style, tone, and brand values in all creative outputs.
**Qualifications**:
- Bachelor’s degree in Graphic Design, Visual Arts, Marketing, or a related field.
- 7+ years of experience in a creative role, with at least 3 years in real estate or luxury markets.
- Proven experience leading design teams and managing creative processes from concept to
- execution.
- Proficiency in design software (Adobe Creative Suite, Sketch, InDesign) and familiarity with 3D design tools is a plus.
- Strong understanding of luxury branding and high-end real estate market trends.
- Excellent leadership, communication, and project management skills, with a keen eye for detail.
**Preferred Skills**:
- Experience with video editing software and digital animation is a plus.
- Familiarity with Arabic is an asset but not required.
- Strong understanding of UX/UI for digital content and online platforms.
**What We Offer**:
- Competitive salary and benefits package.
- Opportunity to work with a forward-thinking team in a luxury real estate setting.
- Professional development and growth within Reef Luxury Developments.
**Job Types**: Full-time, Permanent
Pay: AED20,000.00 - AED25,000.00 per month
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