Creative Lead
7 months ago
**Key Result Areas**
- Collaborating with other departments (ie marketing & product) to ensure alignment of output on broader business goals & objectives
- Providing & effectively managing feedback on all creative output
- Manage planning & briefing of all types of photography & videography shoots (in house & 3rd party briefing) - Maintenance of brand guidelines to align brand values, USP, messaging & tonality
- Clear communication & transparency (online & in-person meetings) for constant alignment and effective output - Industry research for creative techniques & trends including AI
- Assist in the creation of video content for the social media team
- Understanding of storyboarding, shooting, and editing for video & photography & sound projects
- Work independently, as well as assist the reporting manager to establish project deliverables
- Reserve and rent equipment
- Record and edit video and sound projects, including selecting program format for final output, capturing/importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over/sfx, media management, and archiving project media
- Assist with scheduling content to be published on social media at ideal times
- Assist with monitoring the social media channels and activity
**Specifications (Qualifications, Experience, and Skills)**
- +5 years of experience in a creative role in the food & beverages, or hospitality industry.
- Bachelor's degree in marketing, design, or a related field
- Food & Beverage creative experience is a must
- Proven track record of leading creative teams and developing effective marketing campaigns, product packaging, and in-store experiences
- Strong portfolio demonstrating exceptional conceptual and creative skills across a range of mediums
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams An enthusiastic and creative storyteller with a passion for content creation and a strong interest in the social and digital space
- Hands-on experience with editing software, including Adobe After Effects, Photoshop and Premiere Pro
- Experienced as a content creator, comfortable in front of the camera, with knowledge of what performs well and what doesn't
- Deep understanding of the social media ecosystem: trends, hashtags, music usage, functionalities, guidelines, and platform updates
- Proven record of creating content that performed well and generated high engagement
- Knowledge of print production and digital design principles.
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