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Creative Lead K-12/elt International

1 month ago

Dubai, United Arab Emirates McGraw Hill LLC. Full time

Overview:
**Bring your Creativity**

The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Do you want to play your part and experience a sense of fulfillment that will inspire you to even greater heights?

This is a newly created role as a
**Creative Lead** who will be responsible for overseeing the creative direction and design execution of all marketing materials across print and digital mediums.

**How can you make an impact?**

This role demands a strategic thinker, a creative visionary, and a project manager who can collaborate effectively with regional marketing teams, digital and social media teams, freelance designers, and web developers.

Your mission is to ensure that our brand remains compelling, consistent, and visually impactful, contributing to the success of our products and services in diverse markets across International.
- Provide strategic creative leadership and design vision for all marketing initiatives, ensuring alignment with brand guidelines and business goals.
- Conceptualize and execute innovative and visually stunning designs across digital, print, and multimedia platforms.
- Drive the development of brand design, user interface (UI) design, user experience (UX) design, and other visual elements to enhance customer engagement.
- Collaborate closely with regional product marketing teams, digital teams, and social media teams to understand campaign objectives and design requirements.
- Lead and manage a team of freelance designers, providing guidance, feedback, and mentorship to ensure consistent high-quality output.
- Manage the creative project lifecycle from concept to final execution, ensuring timely delivery of assets for marketing campaigns.
- Stay abreast of design trends, industry best practices, and emerging technologies to continually innovate and enhance design capabilities.

**Key competencies required for this role**:

- Minimum 5 years’ experience in graphic/print design, digital UI design, user experience design, brand design, and related fields.
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Figma etc.) and other relevant design tools.
- Experience with web development technologies and platforms, understanding the technical aspects of translating designs into web interfaces.
- Portfolio showcasing a diverse range of design projects, with an emphasis on marketing and branding materials.

**Why work for us?**

Could your creative thinking build the future? Marketers at McGraw Hill make a difference for learners and educators across the world. Come and be part of a successful team in a collaborative, open and friendly working environment. Our team needs individuals with new ideas who connect with people in innovative ways.