Lead Creative Designer
5 months ago
**Responsibilities**
- Define the creative vision for all brand, advertising campaigns, and marketing messages.
- Building an environment for the creative team to work in and overseeing their ideas and projects.
- Supervise a cross-functional team of graphic designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables.
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.
- Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.
- Taking responsibility for the creative philosophy and the standard of output across the agency or department.
- Lead the team into liaising with other business teams and grasp the bigger picture for meeting deadlines and final deliverables without compromising on quality.
- Visualization, conceptualization, execution, and direction of the small-scale and large-scale projects and deliver great solutions.
- Has the ability to craft big ideas and turn mundane briefs into exciting campaigns.
- To ensure that it is communicated and understood correctly by the art team. Responsible for overall quality of art delivered.
- Take proactive initiatives in suggesting campaigns or new ideas for clients continuously to help get additional business from clients.
- To take proactive initiatives in keeping the team updated on the current trends and training and upscaling the team's knowledge and skills.
- Should be able to communicate effectively, present and justify creative decisions.
- Tracking KPIs of each team member on quarterly basis.
- Meet budget standards by forecasting and managing expenses.
**Requirements**:
- Bachelor's degree in art, graphic design, marketing, communications, journalism, and other relevant fields.
- 15 years of relevant experience, with five or more years as a creative director in an agency or corporate setting.
- A solid understanding of design, copy, and web practices.
- Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget.
- Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.
- Proven ability to develop successful concepts.
- Proficiency in leading a team of diverse, talented creatives.
- Strong creative vision, with an eye on business objectives.
- Brilliant interpersonal and communication skills.
- Have in-depth knowledge of design, brand development and multichannel marketing models.
- Must be a creative and strategic thinker.
- Excellent stakeholder management.
**Benefits**
- A collaborative environment where diversity is celebrated.
- A flexible workforce.
- A competitive market salary with housing and transport allowances.
- A fast-moving supportive company where everybody takes ownership over their work.
- Sharing in the success of the business with stock options for qualifying employees.
- Sculpting a product with rapidly growing global appeal.
- Working with some of the most talented people in the industry from well-known digital brands.
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