Group Vp

2 months ago


Dubai, United Arab Emirates DP World Full time

**Job Purpose**:
The purpose of the Group Vice President, Brand is to build and maintain the visibility, awareness and impact of the DP World brand around the globe.

Responsible for progressively evolving DP World’s brand strategy and positioning, the Group Vice President, Brand is tasked with ensuring that internal and external stakeholders perceive ‘One DP World’, as a global organization united by a common commitment to ‘Change What’s Possible’, through progressive and sustainable innovations in trade and logistics.

Reporting to the EVP Communications & Strategy, the role is based in the Group Communications Head Office in Dubai; and works closely with all Global Communications Centres of Excellence and Regional Communications teams around the world. The main responsibilities of the position are:

- To lead the way in developing world-class marketing & communications initiatives and materials which build stakeholder understanding and engagement with the DP World brand purpose and the company’s position as a supply chain partner, servicer provider and employer of choice.
- To manages the planning, development and go-to-market for strategic brand initiatives that are globally-led and multi-regional in scope and scale. This includes worldwide partnership platforms such as SailGP, F1, ICC and the DP World Tour.
- To monitor and measure brand progress, as part of regular reporting to the Brand & Strategy Council.
- To maintain an up-to-date and easily navigable digital repository of brand policies and guidelines to enable brand compliance; and to curate the shared visual assets and materials which can help all businesses and regions to deliver their own effective and cost-efficient communications solutions.
- To ensure that any necessary ‘mandatory’ approvals for the use of DP World trademarks, advice on branding issues and training of personnel are available on a timely and responsive basis
- Offer cutting edge brand management skills; but most importantly will appreciate how to use the DP World brand as a strategic asset to support DP World’s business objectives; and how to inspire, motivate and empower regional communications teams operating across a diverse range of businesses and geographies at different stages of business and brand development. Given the scale and rapid growth of DP World’s Group businesses (both organically and by acquisition), the workload is demanding, fast-paced and day-to-day there is the need to manage a high-volume content pipeline in addition to the strategic, proactive initiatives which fuel the ongoing brand evolution and transformation.
- Leading the Brand Centre of Excellence (CoE), the scope of the role is global and Group-wide, including all subsidiary companies.

**Key Accountabilities**:

- **Brand Strategy & Planning**: to establish and maintain a long-term global brand strategy for DP World:

- Develop and execute a global brand strategy and annual content plan that supports the organisation’s mission and business objectives and further accelerates DP World’s position as a supply chain partner, servicer provider and employer of choice
- Be responsive to the fast-changing needs of the businesses, regions and the external marketplace
- **Implementation **. To drive impactful, innovative and cost-effective implementation of the brand strategy and annual plan:

- Lead and manage our brand and creative teams and set the bar for brand and creative excellence
- Drive effective collaboration with internal colleagues and external agency partners in the creation and implementation of brand-building global programmes
- Focus on the delivery of demonstrable value to businesses and regions, including the integration of acquired entities and capabilities
- Maintain the ability to respond to unforeseen changes, including, issues, opportunities or problems which were not anticipated
- Ensure that all brand policies, brand tools and brand management systems are technology enabled, best-in-class and fit for purpose.
- **Brand Health, Tracking & Measurement **. To monitor and report on a high-level dashboard of metrics to:

- Measure progress in building DP World brand strength and value
- Use market research and audience insights to inform the brand’s positioning and content strategies, ensuring they align with customer needs and behaviour
- Measure the performance of key brand initiatives against objectives and KPIs
- **Continuous Improvement **. To encourage and nurture a culture of innovation designed to:

- Expand and strengthen professional skill sets and best practices
- Test and validate new ideas and approaches
- Draw on experience and learning from the wider world of external practitioners
- **Compliance. **To constantly adhere to and actively promote behaviours which reflect the DP World Brand Purpose while specifically:

- Ensure ongoing compliance with regulatory requirements and industry standards in all content and branding efforts

**Qualific


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