Digital Marketing Manager

2 weeks ago


UAE, United Arab Emirates Abou Naja Intellectual Property Full time

_**About our company**:_

Abou Naja Intellectual Property is a leading company in the Intellectual Property in the Middle East. As we celebrate our past, we aspire to shape the future. We will continue to lead the change, support the growth of our region and protect ideas through innovation.

**Career Objective**:
We are in search of a dynamic and driven Digital Marketing Manager who is passionate about leveraging their expertise in digital marketing to propel the growth and success of our intellectual property firm. This role presents an exciting opportunity to lead and execute innovative digital marketing strategies, elevating our online presence and driving tangible business outcomes.

**Key Responsibilities**:

- Develop and implement comprehensive digital marketing strategies aligned with organizational goals, overseeing all aspects of planning, execution, and optimization.
- Lead a team of digital marketing professionals, providing guidance, mentorship, and support to ensure the successful implementation of campaigns and initiatives.
- Direct the management and optimization of digital advertising campaigns across various platforms, including SEO, SEM, PPC, Google Ads, LinkedIn, and social media channels, to maximize ROI and achieve business objectives.
- Utilize advanced analytics tools to monitor, analyse, and interpret key performance metrics, generating actionable insights to drive continuous improvement and inform strategic decision-making.
- Prepare and deliver comprehensive KPI reports, summarizing key findings, insights, and performance metrics to stakeholders, including senior leadership, to facilitate data-driven decision-making and strategic planning.
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and areas for differentiation, informing the development of targeted marketing strategies and initiatives.
- Stay abreast of emerging trends, technologies, and best practices in digital marketing, proactively identifying opportunities for innovation and optimization.
- Collaborate cross-functionally with internal stakeholders, including sales, IT, and senior leadership, to align digital marketing efforts with overall business objectives and ensure seamless integration with other functional areas.
- Manage the digital marketing budget, overseeing allocation of resources across different channels and platforms to optimize performance and maximize ROI.
- Develop and maintain strong relationships with external partners, agencies, and vendors to support digital marketing initiatives and ensure delivery of high-quality services and solutions.
- Direct digital marketing initiatives and implement strategies through agencies to enhance brand awareness and engagement.

**Qualifications**:

- Minimum of 5 years of experience in digital marketing.
- Bachelor’s degree or higher degree in marketing, Communications, or a related field.
- Proven experience in digital marketing, preferably within the legal or professional services sector.
- Certificates with digital advertising platforms like Google Ads, Google analytics, LinkedIn Ads, and Facebook Ads, among others.
- Exceptional written and verbal communication abilities in English & Arabic.
- Analytical mindset with a knack for interpreting data and driving data-informed decisions.
- Creative thinker capable of generating novel ideas and solutions.
- Strong project management skills with the ability to juggle multiple initiatives and meet deadlines in a fast-paced environment.

**What you can expect**:

- Employment Visa.
- Medical.
- Annual ticket (for employee only).
- A team who believes in growth and development.

Work Remotely
- No

**Experience**:

- Digital Marketing: 5 years (required)

Expected Start Date: 03/05/2024



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