Loyalty Value Proposition Manager

3 weeks ago


Dubai, United Arab Emirates Chalhoub Group Full time

**INSPIRE | EXHILARATE | DELIGHT**

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

**What you'll be doing**

As Loyalty Value Proposition Manager you will be responsible for assessing, executing, and iterating the Loyalty Customer Value Proposition; brought to Chalhoub customers, brands & partners via our loyalty programme Muse. Your role is all-important to ensure that the Loyalty programme has an industry-defining and market-shaping value proposition reflective of our customer’s pains, needs want and expectations and the latest trends.
- You will be critical to realising the vision of Loyalty and will play a fundamental role in its strategy development and execution.
- Play an active role in evaluating and iterating on the loyalty programme design based on in-depth quantitative and qualitative assessments
- Identify new opportunities for enhancement of the loyalty CVP based on quantitative and qualitative assessments reflective of the latest trends in the market, anticipated customer behaviour, etc.
- Define, oversee and participate in the execution roadmap for new features identified, e.g., solutions (including technical elements), alignment discussions with internal stakeholders, programme management to execute, identify issues, escalate for de-bottlenecking, etc.
- Execute on the Loyalty Customer Value Proposition; e.g., design annual/quarterly/monthly execution plans for robust execution, maintain internal stakeholder relationships (within Loyalty and across the group), serve as the initial point of contact for external partners, identify external partners to enhance the CVP, etc.
- Design and manage policy terms and conditions to drive CVP execution
- Assist in planning budget allocation for CVP design and delivery; responsible for monitoring budget allocation and proactively highlighting any issues
- Proactively identify and surface issues for members based on an assessment of CVP delivery and other qualitative assessments
- Drive internal loyalty influencer network across working teams and leads to support delivering KPI’s / OKR’s and embed Loyalty in the Chalhoub employee & partner culture
- Liaise with internal stakeholders across the group and drive cross-group ways of collaborative working
- Instil a curious, can-do, cross-departmental and customer-centric approach to all you do, authentically supporting the group’s mantra of ‘One Team. One Culture’

**What you’ll need to succeed**
- Loyalty programme experience across any industry of 5+ years; with demonstrated experience across both strategy/design thinking and execution
- Preferable mix of both retail and e-commerce experience
- At least 2+ years of experience handling a team with minimum 3 direct reports
- Experience working for, or with customer enterprise technology, ideally including Loyalty Management system and data sources.
- Expertise in Excel
- Significant experience in data analysis and customer profiling
- Demonstrated experience of working in and navigating complex, multi-stakeholder organisations

**What we can offer you**

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the v


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