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Performance Marketing Lead, Beauty

4 months ago

Dubai, United Arab Emirates Unilever Full time

Job Title: Performance Marketing Lead, Beauty & Wellbeing
- Arabia

Location: Dubai

Key Responsibilities:
Drive and execute full funnel Performance Marketing planning and execution across on
- platform, off platform & Search for the beauty & well-being category in Arabia to deliver best in class ROAS.- Build performance marketing strategies across brand, customer, and shopper JTBD, leveraging search, display, and performance media and align with key stakeholders.- Work with Media, D-com & DMCH Managers to translate d-com business priorities into performance strategy to accelerate growth across shopper platforms through full funnel conversion.- Understand & Leverage retailer platform functionalities especially Amazon search and media to deliver ROAS on Unilever media investment on the retailer platform.- Plan and create platform off retailer campaigns leveraging advertising partner capabilities across Google Search, Meta, Snap and others.- Drive In-flight optimizations on creatives, placements, target audience and landing page and other opportunities working with media agency and PRM data lead.- Work with content partners to deliver content in line with the signed off plan.- Drive performance media innovation with a testing, iterate and learning agenda to pilot new Adtech with retailers and established/ un-tested advertising solutions with partners.- Define A/B testing opportunities (audience segments, channel and content) and building into media & content execution plans.- Codify the learning/results from each campaign and use the evaluation to sharply what works and constantly recommend optimization plan to course correct on campaigns that are not performing.- Work with DMCH & Media managers to create capability/training sessions as needed to upskill brand teams on performance marketing.

Key Deliverables:
Increase d-com sales attributed to performance marketing and deliver ROAS in line with business targets. Improvement of campaign efficiencies - via optimisations and best practice. Drive innovation, testing and learning in partnership with retailers Ad tech and advertiser partners. Drive strong partnership with global Performance Marketing teams to keep up visibility for beauty & well-being Arabia.

Key Partnerships:
- Media Manager & Media Agency Partners.- D-comm & B2C channel leads.- Brand Teams.

Key Skills & Experience:
- A minimum of 4 years of hands-on performance marketing, digital media experience is a must.- Working knowledge of Retailer / Omni Media ad products and tools in the region and an excellent understanding of Amazon Search, media & Adtech products.- Previous experience within ecommerce platform or media agency is an advantage.- Ability to operate both strategically and tactically in a high-energy, fast-paced environment.- Eager to take smart risks and champion new ideas.