Performance Media Lead
3 months ago
**Who We Are**
Calling all innovators, disruptors, and dreamers
Join us at L’Oréal, the world's #1 beauty company present in over 150 markets. For over a century, we have been transforming; fueled by data, tech, innovation, and science. Together, we tackle big challenges while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. So, let's team up and create the beauty industry of the future together
In the L'Oréal Consumers Products Division, our mission is to democratize the best of beauty, which means bringing beauty to all. And for us, beauty must be sustainable. The Consumer Product Divisions holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, and NYX Professional Makeup. The CPD division is L’Oréal groups largest division made up of 30k employees worldwide.
**A Day in the Life**
In this role, you will be the region's expert in performance media, driving impactful campaigns across all Consumer Product Division brands in the GCC. You will:
- **Own the Numbers**: Be responsible for daily campaign health checks across all platforms, ensuring smooth operations, budget control, and optimal audience targeting.
- ** Be a Strategic Partne**r: Collaborate closely with brand teams to develop and execute impactful media plans, providing expert guidance on budget allocation, channel mix, and performance optimization.
- **Unlock Data-Driven Growth**: Analyze campaign performance, identify key learnings, and implement data-backed optimizations to maximize ROI and achieve ambitious business goals.
- ** Lead with Influence**: Challenge the status quo, push back on budget requests, and champion a culture of data-driven
decision-makin
g across the organization.
- **Shape the Future of Beauty**: Stay ahead of the curve in the ever-evolving world of digital marketing, exploring new platforms, technologies, and strategies to drive continuous improvement.
**Your Future Team**
Join a dynamic and interconnected team You'll work closely with our Digital & E-commerce experts, as well as collaborate directly with passionate individuals from our Consumer Product Division brand teams. Together, you'll drive impactful performance media campaigns across the GCC.
**Who You Are**
- **A Data-Driven Strategist**: You possess a deep understanding of performance marketing principles and a proven ability to translate data into actionable insights. Ideally, you have at least 5 years of experience in a performance marketing role, with a track record of delivering measurable results.
- **An E-commerce Whiz**: You have a strong grasp of the e-commerce landscape and are adept at driving traffic, conversions, and revenue growth. You're comfortable navigating various e-commerce platforms and analytics dashboards.
- ** A Collaborative Leader**: You excel at building
relationships,
influencing stakeholders, and driving results in a fast-paced, matrixed environment. You have excellent communication and presentation skills, enabling you to effectively convey complex information to diverse audiences.
- **A Retail Media Expert**: You are well-versed in the nuances of retail media and can effectively leverage these platforms to maximize brand visibility and sales. You have hands-on experience managing and optimizing retail media campaigns.
- **A Technical Mastermind**: You possess a strong command of performance marketing tools and technologies, including campaign management platforms (such as Google Ads, Facebook Ads), analytics platforms (like Google Analytics), and reporting dashboards. You're comfortable working with large datasets and extracting meaningful insights.
- **A Continuous Learner**: You are passionate about staying ahead of the curve in the ever-evolving world of digital marketing. You actively seek out new knowledge and are eager to experiment with emerging trends.
**What We Offer**
- A place for you to leave your comfort zone and grow beyond your potential (here, you’ll be encouraged to try new things and take risks)
- Real responsibility from day 1, there no sitting on the sidelines at L’Oréal
- Flexible work arrangement with 2 days per week from work office
- An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated
- A place where you can contribute to something bigger Many of our brands have societal /environmental causes to make concrete difference
characteristic
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