Head of Marketing
4 months ago
Head of Marketing
As the Head of Marketing in our school environment, you will be responsible for developing and executing comprehensive marketing strategies to promote the school's brand, attract prospective students, and engage the community. You will lead a team of marketing professionals to drive enrollment growth and enhance the school's reputation.
**Strategy Development**: Develop strategic marketing plans aligned with the school's mission, vision, and enrollment goals. Identify target audiences, competitive advantages, and key messaging to differentiate the school in the market.
**Brand Management**: Oversee the school's brand identity and ensure consistency across all marketing materials and communications channels. Maintain brand integrity and reputation while effectively promoting the school's values and offerings.
**Content Creation**: Collaborate with content creators to develop compelling and informative content, including website content, blog posts, videos, and infographics, to showcase the school's academic programs, extracurricular activities, and achievements.
**Events and Outreach**: Plan and coordinate marketing events, such as open houses, information sessions, and community outreach programs, to attract prospective students and families and foster positive relationships with stakeholders.
**Advertising and Promotion**: Manage advertising campaigns across various media channels, including print, radio, and online platforms, to effectively reach target audiences and drive enrollment inquiries.
**Market Research and Analysis**: Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the education sector. Use data-driven insights to inform marketing strategies and optimize campaign performance.
**Team Leadership**: Recruit, train, and mentor a team of marketing professionals, including graphic designers, content creators, and digital marketers, to execute marketing initiatives effectively and achieve departmental objectives.
**Budget Management**: Develop and manage the marketing budget, allocating resources strategically to maximize ROI and achieve marketing goals. Monitor expenses and performance metrics to ensure cost-effectiveness and accountability.
**Collaboration and Communication**: Collaborate closely with admissions teams, academic departments, and school leadership to align marketing efforts with enrollment targets and academic priorities. Communicate marketing plans, progress, and outcomes effectively to stakeholders.
**Continuous Improvement**: Stay abreast of emerging trends and best practices in marketing, enrollment management, and education industry developments. Continuously evaluate and refine marketing strategies to adapt to changing market dynamics and school needs.
**Job Types**: Full-time, Permanent
Pay: From AED8,000.00 per month
**Experience**:
- marketing: 5 years (required)
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