Marketing Officer
8 months ago
Duties and responsibilities of a Marketing Officer are described below:
- Develop marketing concepts, objectives, and methodology to promote existing and upcoming programs.
- Design and develop innovative marketing strategies and improve existing strategies.
- Identify new target market for current and upcoming programs.
- Determine and closely analyze competitor data.
- Assist in planning, preparing and reviewing the marketing annual plan and budget.
- Prepare overall marketing presentations, reports and reviews for board members.
- Attend outdoor meetings, press conferences, exhibitions, open days and any other events even when beyond the regular working hours.
- Determine and establish marketing campaigns from concept to completion.
- Prepare and Supervise marketing materials, press releases and advertisements
- Work closely with the graphic designing and video editing team to ensure all marketing collateral is in place.
- Strategize prints promotional campaign and provide accurate inputs for them.
- Ensure effective creation and distribution of promotional materials like brochures, posters, pamphlets, etc.
- Coordinate with media partners, business development agencies and advertising agencies for implementing marketing activities.
- Ensure all outdoor marketing (billboards, hoardings, flags, etc.) are updated in good condition.
- Plan and implement digital media campaigns, analyze and prepare reports on the results
- Manage and enhance the University's brand equity across all social media channels, and asses for new channels to implement.
- Organize and coordinate with academic departments for events, competitions, and outdoor visits.
- Ensure the University website is updated, fast, and effective.
- Ensure onsite and offsite SEO for the website is in place.
- Ensure gift items in the marketing store are in stock and in good condition, keep track of quantities of each item.
- Interact with higher authorities within the company and outside the company to obtain necessary approvals, permissions, etc.
- Inculcate team spirit for success of marketing projects and activities.
- Ensure that all marketing and other activities comply with the University regulations.
- Maintain up-to-date records and attend meetings as required
- Perform other related duties as needed.
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